MIAMI Association of REALTORS




Reports Built for Branding

by | Mar 28, 2014 defines brand as, "a kind or variety of something distinguished by some distinctive characteristics." Oftentimes when we think of the word 'brand', we may think of a brand of coffee: Starbucks, Peet's, or Folgers; a brand of jeans: Levi's, Wrangler, or Lucky; or even a brand of car: Toyota, Honda, Tesla. Each of these brands brings a vision, or slogan, to mind as we think of them. Each of these companies has created a 'brand' that consumers remember. Each of these often elicits some kind of emotion. But as we all know, brand doesn't just apply to large companies, it applies to REALTORS® too. 

When working with a new prospect, it's critical to ensure they understand your expertise, experience and how hard you are going to work to get them the best deal. Whether you realize it or not, you are conveying your 'brand.' Are you the "Willow Glen Expert"? Or perhaps you're the "Most Experienced REALTOR® in Smith County." Is your company "Making the American Dream a Reality"? No matter how you look at it, REALTORS® and brokers are creating brands, hoping the brand will resonate with prospects as well as current and past clients.

RPR understands how important creating and reinforcing your brand is. RPR has ways both the REALTOR® and broker can highlight their brand. Let's take a look at 3 ways that RPR helps strengthen a REALTOR® and broker's brand.

  • The Report Cover: RPR Reports are the only way to share the vast amount of data in RPR with clients and customers. From the Market Activity Report, Property Report, to even a Valuation Workbook, all RPR reports can be branded. From uploading your photo and logo to your Profile page and including them on reports, to adding personal messages to be included on the report cover, RPR has you covered. Make sure prospects and clients know just who provided them with an impressive report full of vital information.

  • Report Delivery: Printing an RPR report is not the only way to share the report with clients. First, you can email the report directly from RPR, allowing you to create a custom message that is sent along with the report. This is a great way to emphasize your expertise and willingness to work with prospects. However, you can even take that one step further: video email! By incorporating a video message into your emailed RPR report, you can give prospects and clients a true sense of your brand and how it's a perfect match for them.BombBomb has created a way to include a video message on Market Activity Reports, which can be sent automatically each month. This is a great way to boost your brand and ensure it's 'top-of-mind' when someone thinks of buying or selling a home.

  • Branding RPR Itself: Did you know RPR allows brokers to brand the RPR system at no charge? Imagine having your REALTORS® log-in to RPR and instead of seeing the RPR brand or your MLS branding at the top of each screen, the screen featured your company logo? That way, each time your REALTORS® log in to RPR, they are seeing your company branding, reminding them who their partner in real estate is.

As you can see, RPR offers ways both REALTORS® and brokers can reinforce their brand. And by highlighting your brand, along with the data clients demand and tools REALTORS® need, it's a win-win for everyone. So upload that new headshot or company logo. Just make sure your brand is always in front!

To view the original article, visit the Realtors® Property Resource blog.

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