Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

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    Palm Beach County condominium luxury home sales jumped 28 percent in December as $1-million-and-up homebuyers continue selecting Palm Beach’s incredible live, work and play lifestyle, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Single-Family Home Median Prices Increase in December

    Jan 22, 2019
    Broward County single-family home median sale prices rose 2.9 percent to $350,000 in December 2018 as Broward existing condos sold between $400K to $600 increased 4.3 percent year-over-year, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Mid-Market Miami Single-Family Home Sales Rise 9.4 Percent in December

    Jan 22, 2019
    Mid-market Miami single-family home sales rose 9.4 percent in December, evidence of strong demand in one of the nation’s most sought-after real estate markets, according the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Sign Four International Agreements at Miami International Congress

    Jan 07, 2019
    The MIAMI Association of Realtors (MIAMI) signed four international collaboration agreements during its recent Miami International Congress. MIAMI now has 204 international partners. These alliances create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. The bilateral agreements also provide resources, visibility and connections for MIAMI’s international partners.
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  • MIAMI Realtors Partners to Host Miami Shores Plaza 98 Monthly Events

    Dec 26, 2018
    The MIAMI Association of Realtors (MIAMI) is partnering to host free monthly community events from 5-8 p.m. on Jan. 12, Feb. 9, March 9 and April 13 at Miami Shores’ new community destination, Plaza 98, at 9802 NE 2nd Ave. The events are open to all ages and feature family entertainment and games and food and drink for purchase.
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  • Palm Beach County Condominium Sales Continue Rising in November

    Dec 19, 2018
    Palm Beach County condominium sales have now increased in 12 of the last 13 months after another strong November of condo sales, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Condo Sales Rise for Eighth Consecutive Month

    Dec 19, 2018
    Broward County existing condominium sales increased for the eighth consecutive month in November as total Broward home sales increased 4.3 percent year-over-year, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fifth Consecutive Month of Rising Home Sales

    Dec 19, 2018
    Total Miami-Dade County home sales increased 7 percent year-over-year in November, marking the market’s fifth consecutive month of year-over-year transaction gains, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Signs 15 New Collaboration Agreements with AMPI Chapters in Mexico

    Dec 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is honored to have recently signed 15 new international collaboration agreements with local chapters of AMPI, the Mexican Association of Real Estate Professionals, at the 2018 AMPI National Real Estate Congress in Oaxaca, Mexico.
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  • South Florida’s Biggest Open House Weekend Set for December 8-9

    Dec 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) is organizing South Florida’s biggest open house weekend of the year for December 8-9. MIAMI expects more than 2,000 properties at every price range to host open houses in Miami-Dade, Broward, Palm Beach and Martin counties. More than $1 billion in houses and condos are participating.
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  • Palm Beach County Home Sales Register Robust October

    Nov 21, 2018
    Total Palm Beach County home sales increased 17.1 percent year-over-year in October as median prices and dollar volume rose for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Existing Condo Sales Continue Upward Trend, Surge 20 Percent in October

    Nov 21, 2018
    Broward County existing condominium sales increased for the seventh consecutive month in October, this time rising 20 percent year-over-year, as total Broward County home sales surged 15.1 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fourth Consecutive Month of Rising Home Sales

    Nov 21, 2018
    Total Miami-Dade County home sales surged 14.7 percent year-over-year in October, marking the market’s fourth consecutive month of year-over-year home transaction gains, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Partners with FIABCI-Arabic Countries

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) recently signed an international collaboration agreement with FIABCI-Arabic Countries during FIABCI World President -Elect and FIABCI-Arabic Countries President Walid Moussa’s visit to Miami, increasing MIAMI’s international partners to 180 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. FIABCI-Arabic Countries includes United Arab Emirates, Lebanon, Bahrein, Tunisia, Saudi Arabia, and Kuwait.
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  • MIAMI Realtors and Turkey Federation Sign International Partnership

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) signed an international honorary reciprocal agreement with Türkiye Tüm Emlak Müşavirleri Federasyonu (TEMFED) at the 24th Annual Miami International Real Estate Congress in Coral Gables, increasing MIAMI’s international partners to 179 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy.
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  • Total Palm Beach Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Palm Beach County home sales increased 7.4 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Broward Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Broward County home sales increased 5.9 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Miami Home Sales Jump in 3Q 2018

    Nov 05, 2018
    Total Miami-Dade County home sales surged 15.2 percent in 3Q 2018 as median prices for all properties rose for the 27th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI International Real Estate Congress to Feature Delegates from 12 Countries

    Oct 22, 2018
    Delegates from 12 foreign countries will participate in the 24th annual MIAMI Association of REALTORS® (MIAMI) International Real Estate Congress on Oct. 28-30 at the Biltmore Hotel. More than 300 real estate professionals will attend the prestigious event, which will feature 20 industry speakers, numerous panels and marketing sessions.
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  • Total Miami Home Sales Surge a Year after Hurricane Irma

    Oct 19, 2018
    Total Miami-Dade County home sales surged 35.7 percent last month a year after Hurricane Irma brought minimal damage and stalled hundreds of sales in September 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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Colombian Native Beats the Odds to Excel in Miami Commercial Real Estate

by | May 15, 2017



By Chris Umpierre

MIAMI Staff

               

José María “Chepe” Serrano had just landed in a new country with a new language. The 22-year-old Colombian native had no family and friends around and needed help.

Chepe’s flight from Bogotá to Ohio, where he planned to attend Xavier University, was diverted to Phoenix (he thought the airline employee meant Phonics, the teaching method). When he finally landed in Cincinnati, the Xavier classmate who was supposed to pick him up wasn’t there.

It was 1 in the morning and Chepe panicked. He asked passengers and airport officials for help. They looked at him as if he were an alien. They didn’t know Spanish. They didn’t care.

Exhausted and devastated, Chepe plopped down on his black suitcase and cried.

“I am stranded here,” he told himself in Spanish. “Stranded.”

A Good Samaritan finally helped Chepe and directed him to a hotel, but the experience left an indelible mark on his life. First, he had to learn English. Second, he had to excel in school. And third, he wanted to help strangers and mentor people in the community the way his parents taught him.

Community service has been a hallmark of Serrano’s life. Serrano — the founder and owner of New Miami Realty, Corp. — not only volunteers his time to the MIAMI Association of REALTORS® (MIAMI), where he is the 2017 commercial president, but he teaches real estate classes locally and statewide, is very active in his Catholic church and assists other Realtors attain commercial real estate’s highest designation, Certified Commercial Investment Member (CCIM).

“It is in the giving that you receive,” said Serrano, who owns a CCIM designation. “That’s why I volunteer for the MIAMI association and put a lot of emphasis in my church. Everything that I have is because somebody created opportunities for me. Sometimes we forget the people who help you in life.”

 

God, Family and Work

Chepe jokingly says if you invite him to dinner he will bring his wife, kids and extended family. With everything he’s accomplished in life, he says his three biggest accomplishments are marrying his wife, Simona, and having two children (son Nicolas and daughter Daniela).

Chepe’s credo: God, family and work.

A devout Catholic, Chepe is an active member in his Miami parish. Chepe is in the Archdiocese of Miami’s lay ministers program. He helps his church in the married couples ministry “Matrimonios en Victoria/Marriages in Victory” and in the marriage preparation ministry “FOCCUS.”

Chepe met his wife Simona 32 years ago while studying at Florida International University. Simona is a Realtor at New Miami Realty.

Chepe partnered with his older brother, Gabriel, to launch New Miami Realty, Corp. in 2003. Gabriel had started several companies before and convinced his brother to get a real estate license. The team has worked hand-in-glove for the last decade.

 “I don’t think I could have a better companion, brother and friend,” Gabriel said in Spanish. “We are a good team. He’s accompanied me for so long and he will always be next to me.”

 

Chepe: The Teacher

New Miami Realty has a real estate school. Chepe teaches classes there as well as Miami Dade College, MIAMI headquarters and for the state and national Realtor associations. Chepe, who taught a history of economics course at the Universidad Tadeo Lozano in Bogotá, Colombia, loves to teach.

At the Universidad Tadeo Lozano, he pioneered a program for journalists. He also serves as a faculty member for Florida Realtors. In 2010, he was named MIAMI Commercial Educator of the Year.

“I try to teach as much as I can,” Chepe said. “The more you teach, the more you learn.”

Most of Chepe’s students end up having successful careers. He tells the story of a Realtor in his office who received his real estate license a year ago.

“You can see he’s going to make it,” Chepe said. “I taught him the class in Spanish and his English was bad. I love that challenge.”

 

Working with his Brother

Chepe is able to teach so much and be active with the MIAMI association because of his great partner/brother Gabriel Serrano. The brothers — believe it or not — never fight.

“Chepe and I are always together so I know how he thinks,” Gabriel said. “Do we fight? No. Do we debate? Yes, of course. When he starts a conversation, I know where he’s going.”

Back in Bogotá, Chepe and Gabriel shared a room. Chepe said they make the perfect team because he is great at opening the deal and Gabriel excels at closing the deal.

“You take my brother to any business meeting and you will have a signature,” Chepe said. “Whether it’s leasing or a contract, he will get it. For me, closing is the tough part.”      

 

The Chepe Legacy

Chepe’s nickname is a longtime family nickname. His grandfather and uncle were also named José María and nicknamed “Chepe.”

Today, José María is the last Chepe in the family. He uses the nickname with pride.

As he runs his Miami real estate firm with his brother, Chepe often thinks of his parents and how proud they would be to see them succeeding in the United States.

He said it was his father who taught him to look out for others and be involved in the community. When Chepe and his siblings were growing up in Colombia, their father worked in the tire business but he still found time to help in a parent-teacher organization at Chepe’s high school.

When Chepe’s father retired a few years ago, he moved to Miami and helped out with the family business. It was a reunion in many ways. Gabriel and his father worked for 20 years in Colombia before Gabriel moved to America in 1989.

Last year, Chepe’s father passed away. In January 2017, José María “Chepe” Serrano was installed as MIAMI Commercial President.

“My father was so proud when I got into the leadership of the MIAMI association and started getting recognition,” Chepe said. “It’s very sad he’s no longer here.”

 

-30-

               

CHEPE BIO

Name: José María “Chepe” Serrano

Board position: 2017 MIAMI Association of REALTORS® Commercial President

Employment: Founder and owner of New Miami Realty, Corp.

Achievement: 2013 MIAMI Commercial Broker of the Year; 2010 MIAMI Commercial Educator of the Year

Did you know? Serrano studied at the prestigious Universidad Javeriana in Colombia. He also studied at Xavier University in Ohio and later earned a B.A. in economics at Florida International University.

 

ABOUT THE PROJECT

Getting to Know Our MIAMI Leaders is a project by Chris Umpierre highlighting the 2017 presidents and chairmen of the MIAMI Association of REALTORS®. The leaders are: Chairman of the Board Christopher Zoller, Residential President Christina Pappas, Commercial President José María Serrano, Broward President Ellen R. Mitchel, Young Professionals Network Chairman Alberto Carrillo and JTHS-MIAMI President Lynne Rifkin.

 

Read all the profiles at www.miamire.com/MiamiLeaders

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