Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Palm Beach County Condominium Luxury Sales Jump 28 Percent in December

    Jan 22, 2019
    Palm Beach County condominium luxury home sales jumped 28 percent in December as $1-million-and-up homebuyers continue selecting Palm Beach’s incredible live, work and play lifestyle, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Single-Family Home Median Prices Increase in December

    Jan 22, 2019
    Broward County single-family home median sale prices rose 2.9 percent to $350,000 in December 2018 as Broward existing condos sold between $400K to $600 increased 4.3 percent year-over-year, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Mid-Market Miami Single-Family Home Sales Rise 9.4 Percent in December

    Jan 22, 2019
    Mid-market Miami single-family home sales rose 9.4 percent in December, evidence of strong demand in one of the nation’s most sought-after real estate markets, according the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Sign Four International Agreements at Miami International Congress

    Jan 07, 2019
    The MIAMI Association of Realtors (MIAMI) signed four international collaboration agreements during its recent Miami International Congress. MIAMI now has 204 international partners. These alliances create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. The bilateral agreements also provide resources, visibility and connections for MIAMI’s international partners.
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  • MIAMI Realtors Partners to Host Miami Shores Plaza 98 Monthly Events

    Dec 26, 2018
    The MIAMI Association of Realtors (MIAMI) is partnering to host free monthly community events from 5-8 p.m. on Jan. 12, Feb. 9, March 9 and April 13 at Miami Shores’ new community destination, Plaza 98, at 9802 NE 2nd Ave. The events are open to all ages and feature family entertainment and games and food and drink for purchase.
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  • Palm Beach County Condominium Sales Continue Rising in November

    Dec 19, 2018
    Palm Beach County condominium sales have now increased in 12 of the last 13 months after another strong November of condo sales, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Condo Sales Rise for Eighth Consecutive Month

    Dec 19, 2018
    Broward County existing condominium sales increased for the eighth consecutive month in November as total Broward home sales increased 4.3 percent year-over-year, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fifth Consecutive Month of Rising Home Sales

    Dec 19, 2018
    Total Miami-Dade County home sales increased 7 percent year-over-year in November, marking the market’s fifth consecutive month of year-over-year transaction gains, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Signs 15 New Collaboration Agreements with AMPI Chapters in Mexico

    Dec 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is honored to have recently signed 15 new international collaboration agreements with local chapters of AMPI, the Mexican Association of Real Estate Professionals, at the 2018 AMPI National Real Estate Congress in Oaxaca, Mexico.
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  • South Florida’s Biggest Open House Weekend Set for December 8-9

    Dec 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) is organizing South Florida’s biggest open house weekend of the year for December 8-9. MIAMI expects more than 2,000 properties at every price range to host open houses in Miami-Dade, Broward, Palm Beach and Martin counties. More than $1 billion in houses and condos are participating.
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  • Palm Beach County Home Sales Register Robust October

    Nov 21, 2018
    Total Palm Beach County home sales increased 17.1 percent year-over-year in October as median prices and dollar volume rose for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Existing Condo Sales Continue Upward Trend, Surge 20 Percent in October

    Nov 21, 2018
    Broward County existing condominium sales increased for the seventh consecutive month in October, this time rising 20 percent year-over-year, as total Broward County home sales surged 15.1 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fourth Consecutive Month of Rising Home Sales

    Nov 21, 2018
    Total Miami-Dade County home sales surged 14.7 percent year-over-year in October, marking the market’s fourth consecutive month of year-over-year home transaction gains, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Partners with FIABCI-Arabic Countries

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) recently signed an international collaboration agreement with FIABCI-Arabic Countries during FIABCI World President -Elect and FIABCI-Arabic Countries President Walid Moussa’s visit to Miami, increasing MIAMI’s international partners to 180 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. FIABCI-Arabic Countries includes United Arab Emirates, Lebanon, Bahrein, Tunisia, Saudi Arabia, and Kuwait.
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  • MIAMI Realtors and Turkey Federation Sign International Partnership

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) signed an international honorary reciprocal agreement with Türkiye Tüm Emlak Müşavirleri Federasyonu (TEMFED) at the 24th Annual Miami International Real Estate Congress in Coral Gables, increasing MIAMI’s international partners to 179 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy.
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  • Total Palm Beach Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Palm Beach County home sales increased 7.4 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Broward Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Broward County home sales increased 5.9 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Miami Home Sales Jump in 3Q 2018

    Nov 05, 2018
    Total Miami-Dade County home sales surged 15.2 percent in 3Q 2018 as median prices for all properties rose for the 27th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI International Real Estate Congress to Feature Delegates from 12 Countries

    Oct 22, 2018
    Delegates from 12 foreign countries will participate in the 24th annual MIAMI Association of REALTORS® (MIAMI) International Real Estate Congress on Oct. 28-30 at the Biltmore Hotel. More than 300 real estate professionals will attend the prestigious event, which will feature 20 industry speakers, numerous panels and marketing sessions.
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  • Total Miami Home Sales Surge a Year after Hurricane Irma

    Oct 19, 2018
    Total Miami-Dade County home sales surged 35.7 percent last month a year after Hurricane Irma brought minimal damage and stalled hundreds of sales in September 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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Hollywood Realtor Famous for her Tough Love and Agent Success

by | May 11, 2016


By Chris Umpierre/

MIAMI Staff

Here’s a warning to real estate professionals getting ready to start employment at Donna Reid’s Hollywood office: Be prepared to work.

The Coldwell Banker branch manager Donna Reid is famous (or infamous, regarding your perspective) for pushing and grooming her agents. With an array of coaching and training skills, Reid is known for holding Realtors to their goals.

“I call it tough love,” Reid said with a smile. “I know. I know. I’m hard on them. But I don’t have time for whining. I want them to grow.”

A native of Trinidad who worked her way from Coldwell Banker office computer clerk to branch manager, Reid has trained hundreds of Realtors in her 24 years at Coldwell Banker. Reid — who was elected the 2016 Broward Residential President of the MIAMI Association of REALTORS® —gloats like a proud mother when she sees her baby Realtors morph into top-producing agents.

Reid, who learned about the importance of helping others from her pastor father and church-going mother, smiled when asked about coaching Realtors. She tells the story of a millennial who walked into her office with only a music background. Today, he is one of her firm’s top-producing agents. Then there’s the London native who started working for Reid with little knowledge about the South Florida market. Today, Amanda Thurn has sold more than 40 properties in the last three years.

“Donna Reid makes you motivated about real estate,” Thurn said. “She wants you to get out there. She wants you to produce. If she sees potential in a person, she’s there 100 percent. She looks after you. She’ll come by and make sure you keep learning. She doesn’t have time for laziness.”

From Office Clerk to Branch Manager

A hard work ethic has been the central theme of Reid’s career. After graduating from college in her native Trinidad, Reid started working for Coldwell Banker in Hollywood as a computer clerk. She worked twice a week typing out computer certificates for the office.

Her role quickly grew as Coldwell Banker noticed her devotion to detail. Reid obtained her real estate license in 2004 and continued her way up the office’s work chain. Now as branch manager, the branch has turned profit year after year.

“Real estate wasn’t a field I was interested in. I was all about getting a law degree,” Reid said. “But when I got into the office and they offered me a full-time job. I said, ‘Wait a minute, I really like working with agents and helping them.’ I sit with them. I coach them. I set up a business plan with them. I hold them accountable. You really become a mentor.”

Tough Love

Reid said the ones who appreciate her tough-love coaching will grow. Others won’t realize their potential. Reid has had to adapt her coaching with real estate’s technology advancements and with South Florida’s growing number of international home buyers.

“My favorite part of real estate is building careers,” Reid said. “Watching baby Realtors go from ground zero and not knowing much to being super productive, and the fact I had some hand in that. I love the coaching more than the selling.”

Reid went through an 11-month leadership development course to take her coaching to the next level. She spends a lot of time working with agents on creating a business plan and pricing properties. The new technology advances, such as e-signature, require Realtors to adapt.

“The way you train agents is different with how we used to train them,” Reid said. “South Florida has so many different cultures and countries looking to buy property. Educating the consumer about American real estate is a big part of it.”

Helping the Community

Just like she’s always willing to go the extra mile to help agents, Reid does the same for her community.

Reid has an extensive list of community involvement. She is a big supporter of her Broward church. She is also dedicated to such programs as Coldwell Banker Cares Foundation, Jail & Bail, American Cancer Society, Teen Challenge, Ronald McDonald House and the Broward Outreach Center. She is also a long-standing member of the Hollywood Chamber of Commerce.

“My father was a top police officer and in the later part of his life he was a pastor,” Reid said. “My mother spent her life helping the community. As kids, we had to be helping and giving back to the less privileged.”

Serving as Broward President

Reid wanted to serve as Broward president to help give back to the local real estate industry. She said she wished she had become a MIAMI leader earlier in her career.

She also wished she had become a major investor for the REALTORS® Political Action Committee (RPAC) earlier in her career. RPAC supports issues and candidates who understand and support private property and homeownership interests.

“In the process of becoming president, I saw how much the MIAMI Association of REALTORS helps its members,” Reid said. “How the association lobbies for agents and consumers in the state capitol. I wish I had gotten involved in the RPAC before. There are so many people volunteering to impact my real estate income. So now it’s my turn to give back.”

As Broward president, Reid wants to educate Broward members about all the services and classes MIAMI conducts for agents. MIAMI’s Broward membership now includes more than 10,000 members in 915 real estate offices

“It’s all about the members,” Reid said. “That’s the reality of why we’re involved. It’s not about me. As leaders, we are making a difference. We are a voice for the largest local Realtor association in the nation. Our voice is strong, but we also need to build future leaders. If I could become a MIAMI leader, it can happen to anyone.”

REID BIO

Name: Donna Reid

Board position: 2016 Broward President of the MIAMI Association of REALTORS

Employment: Branch manager at Coldwell Banker Residential Real Estate (Hallandale/Hollywood)

Achievements: She has trained and mentored hundreds of Realtors in her 24 years at her Hollywood firm. Under her leadership, Reid’s branch is perennially one of the most successful in Broward County.

Family: Reid is married with two children

Did you know? Reid grew up in Trinidad and completed college there, earning a degree in economics and European history

ABOUT THE PROJECT

Getting to Know MIAMI Leaders highlights the 2016 presidents and chairmen of the MIAMI Association of REALTORS®. The leaders are: Chairman of the Board Mark Sadek, Residential President Carlos Gutierrez, Commercial President Maria G. Juncadella, Broward President Donna Reid, Young Professionals Network Chairman Jorge Guerra Jr. and JTHS President Susan Gaieski.

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