Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 09, 2018
    Colombian consumers registered the most international web searches for Miami homes in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 11.9 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in March 2018. Colombia has led the rankings for four consecutive months.
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  • South Florida Multifamily Transactions, Prices Rise in 1Q

    Jun 26, 2018
    South Florida multifamily real estate transactions jumped 8.5 percent year-over-year in 1Q 2018 and per-unit multifamily prices increased in Miami-Dade, Broward and Palm Beach counties, according to the new 1Q 2018 The Quarterly Report – South Florida Commercial Real Estate
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  • JTHS-MIAMI Realtors Collect 364 Pounds of Food for Needy Palm Beach Residents

    Jun 25, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 364 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of its annual JTHS-MIAMI’s “Move for Hunger” Food Drive.
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  • Colombia Leads Countries Looking for Miami Homes in February

    Jun 25, 2018
    Colombian consumers registered the most international web searches for Miami homes in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to February data.
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  • Miami Luxury Home Sales Jump in May 2018

    Jun 20, 2018
    Total Miami luxury home sales rose 24.1 percent year-over-year in May as existing condominium sales rose for the second consecutive month, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors Join Chapman Partnership to Feed Homeless

    Jun 18, 2018
    Continuing its changing communities initiative, MIAMI Association of Realtors (MIAMI) members and peers again fed dinner to 500 homeless residents on June 14 at the Chapman Partnership’s Downtown Miami Homeless Assistance Center.
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  • Miami Existing Condo Sales Jump 24.6 Percent in April

    May 24, 2018
    Miami’s existing condominium market posted its best April in three years as condo transactions jumped 24.6 percent and condo dollar volume surged 40.8 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. Miami single-family home sales and residential prices rose.
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  • MIAMI REALTORS® Launches MIAMI Platinum PLUS for its Members

    May 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is now offering its members subscriptions to MIAMI Platinum PLUS, an exclusive and unparalleled suite of upgraded Realtor products and services, so Realtors can utilize an even higher level of industry tools to improve and expand their business while enhancing the home buying and home selling process for the public.
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  • Miami Luxury Home Sales Soar in 1Q 2018

    May 15, 2018
    Total Miami luxury home sales surged 12.3 percent in 1Q 2018 as median prices rose for the 25th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI REALTORS CEO Named to South Florida’s Most Influential Business Women

    May 14, 2018
    MIAMI Association of REALTORS® (MIAMI) Chief Executive Officer Teresa King Kinney was named one of the top 25 Most Influential Business Women in South Florida. The South Florida Business Journal honored Kinney’s strong record of leadership, community involvement and industry innovation at an event on May 11 in Fort Lauderdale.
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  • Miami Luxury Single-Family Home Sales Jump in March

    Apr 23, 2018
    Miami luxury single-family home sales posted double-digit gains as median prices for all properties continued rising in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • South Florida Industrial Real Estate Prices, Transactions Rise in 4Q

    Apr 23, 2018
    South Florida industrial real estate prices increased 11.4 percent year-over-year in the 4Q 2017 and the Miami-Dade, Broward and Palm Beach tri-county region posted its second highest industrial transaction volume for the year,
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  • Patricia Anglero Elected 2018 Broward President of the MIAMI Realtors

    Apr 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Fort Lauderdale broker Patricia C. Anglero as its 2018 Broward Council president. She and all of MIAMI’s leadership boards were installed Feb. 2 at the MIAMI 2018 Inaugural and Awards Celebration.
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  • MIAMI REALTORS Commercial Partners with Research and Data Firm Vizzda to Provide South Florida Commercial Statistics Reports

    Apr 05, 2018
    MIAMI Association of Realtors Commercial (MIAMI Commercial) has formed a strategic alliance with Vizzda (Visual Data) to provide The Quarterly Report – South Florida Commercial Real Estate, which will offer comprehensive commercial research and statistics to MIAMI’s 46,000 members and the consumers they serve.
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  • MIAMI Realtors Commercial Association Rebrands as MIAMI Commercial

    Apr 05, 2018
    The MIAMI Association of REALTORS® (MIAMI) has rebranded its commercial real estate organization, to MIAMI Commercial. MIAMI Commercial’s new name and logo is part of MIAMI’s successful expansion of the commercial reach of the Miami Association of Realtors that enhances the 25-year-old organization, which was formerly the Realtors Commercial Alliance MIAMI (RCA MIAMI).
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  • Miami Condo, Luxury Home Sales Rise in February  

    Mar 21, 2018
    Miami existing condominium and total luxury home sales increased in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami Realtors Expands Presence of South Florida Real Estate at Global Expo

    Mar 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) has increased its presence by 400 percent at the world’s largest commercial real estate conference, MIPIM. MIAMI Realtors will have exhibits promoting South Florida at MIPIM from March 13-16 in Cannes, France as part of the National Association of REALTORS® (NAR) expanded U.S. pavilion. This year, MIAMI has significantly expanded the U.S. and MIAMI/South Florida presence by adding its own adjacent exhibit space.
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  • Colombia Leads Countries Looking for Miami Homes in January

    Mar 13, 2018
    Colombian consumers registered the most international web searches for Miami homes in January, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to January data.
    Full story
  • Urgent Legal Alert from Florida REALTORS General Counsel

    Mar 06, 2018
    Recently, Florida Realtors became aware of several lawsuits filed against real estate brokers in Miami Dade and Broward counties concerning allegations of discriminatory advertising—a violation of fair housing laws. Specifically, brokers are being sued for discriminating against tenants with Section 8 vouchers. These violations, however, pertain to local ordinances, not the Federal Fair Housing Act. Under these local ordinances, landlords and Realtors are precluded from discriminating against tenants with Section 8 vouchers, as this falls under the protected class "source of income."
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  • Miami Condo, Single-Family Home Sales Jump in January

    Feb 22, 2018
    Miami existing condominium and single-family home sales rose in January as $1 million-and-up luxury transactions jumped for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story

Hollywood Realtor Famous for her Tough Love and Agent Success

by | May 11, 2016


By Chris Umpierre/

MIAMI Staff

Here’s a warning to real estate professionals getting ready to start employment at Donna Reid’s Hollywood office: Be prepared to work.

The Coldwell Banker branch manager Donna Reid is famous (or infamous, regarding your perspective) for pushing and grooming her agents. With an array of coaching and training skills, Reid is known for holding Realtors to their goals.

“I call it tough love,” Reid said with a smile. “I know. I know. I’m hard on them. But I don’t have time for whining. I want them to grow.”

A native of Trinidad who worked her way from Coldwell Banker office computer clerk to branch manager, Reid has trained hundreds of Realtors in her 24 years at Coldwell Banker. Reid — who was elected the 2016 Broward Residential President of the MIAMI Association of REALTORS® —gloats like a proud mother when she sees her baby Realtors morph into top-producing agents.

Reid, who learned about the importance of helping others from her pastor father and church-going mother, smiled when asked about coaching Realtors. She tells the story of a millennial who walked into her office with only a music background. Today, he is one of her firm’s top-producing agents. Then there’s the London native who started working for Reid with little knowledge about the South Florida market. Today, Amanda Thurn has sold more than 40 properties in the last three years.

“Donna Reid makes you motivated about real estate,” Thurn said. “She wants you to get out there. She wants you to produce. If she sees potential in a person, she’s there 100 percent. She looks after you. She’ll come by and make sure you keep learning. She doesn’t have time for laziness.”

From Office Clerk to Branch Manager

A hard work ethic has been the central theme of Reid’s career. After graduating from college in her native Trinidad, Reid started working for Coldwell Banker in Hollywood as a computer clerk. She worked twice a week typing out computer certificates for the office.

Her role quickly grew as Coldwell Banker noticed her devotion to detail. Reid obtained her real estate license in 2004 and continued her way up the office’s work chain. Now as branch manager, the branch has turned profit year after year.

“Real estate wasn’t a field I was interested in. I was all about getting a law degree,” Reid said. “But when I got into the office and they offered me a full-time job. I said, ‘Wait a minute, I really like working with agents and helping them.’ I sit with them. I coach them. I set up a business plan with them. I hold them accountable. You really become a mentor.”

Tough Love

Reid said the ones who appreciate her tough-love coaching will grow. Others won’t realize their potential. Reid has had to adapt her coaching with real estate’s technology advancements and with South Florida’s growing number of international home buyers.

“My favorite part of real estate is building careers,” Reid said. “Watching baby Realtors go from ground zero and not knowing much to being super productive, and the fact I had some hand in that. I love the coaching more than the selling.”

Reid went through an 11-month leadership development course to take her coaching to the next level. She spends a lot of time working with agents on creating a business plan and pricing properties. The new technology advances, such as e-signature, require Realtors to adapt.

“The way you train agents is different with how we used to train them,” Reid said. “South Florida has so many different cultures and countries looking to buy property. Educating the consumer about American real estate is a big part of it.”

Helping the Community

Just like she’s always willing to go the extra mile to help agents, Reid does the same for her community.

Reid has an extensive list of community involvement. She is a big supporter of her Broward church. She is also dedicated to such programs as Coldwell Banker Cares Foundation, Jail & Bail, American Cancer Society, Teen Challenge, Ronald McDonald House and the Broward Outreach Center. She is also a long-standing member of the Hollywood Chamber of Commerce.

“My father was a top police officer and in the later part of his life he was a pastor,” Reid said. “My mother spent her life helping the community. As kids, we had to be helping and giving back to the less privileged.”

Serving as Broward President

Reid wanted to serve as Broward president to help give back to the local real estate industry. She said she wished she had become a MIAMI leader earlier in her career.

She also wished she had become a major investor for the REALTORS® Political Action Committee (RPAC) earlier in her career. RPAC supports issues and candidates who understand and support private property and homeownership interests.

“In the process of becoming president, I saw how much the MIAMI Association of REALTORS helps its members,” Reid said. “How the association lobbies for agents and consumers in the state capitol. I wish I had gotten involved in the RPAC before. There are so many people volunteering to impact my real estate income. So now it’s my turn to give back.”

As Broward president, Reid wants to educate Broward members about all the services and classes MIAMI conducts for agents. MIAMI’s Broward membership now includes more than 10,000 members in 915 real estate offices

“It’s all about the members,” Reid said. “That’s the reality of why we’re involved. It’s not about me. As leaders, we are making a difference. We are a voice for the largest local Realtor association in the nation. Our voice is strong, but we also need to build future leaders. If I could become a MIAMI leader, it can happen to anyone.”

REID BIO

Name: Donna Reid

Board position: 2016 Broward President of the MIAMI Association of REALTORS

Employment: Branch manager at Coldwell Banker Residential Real Estate (Hallandale/Hollywood)

Achievements: She has trained and mentored hundreds of Realtors in her 24 years at her Hollywood firm. Under her leadership, Reid’s branch is perennially one of the most successful in Broward County.

Family: Reid is married with two children

Did you know? Reid grew up in Trinidad and completed college there, earning a degree in economics and European history

ABOUT THE PROJECT

Getting to Know MIAMI Leaders highlights the 2016 presidents and chairmen of the MIAMI Association of REALTORS®. The leaders are: Chairman of the Board Mark Sadek, Residential President Carlos Gutierrez, Commercial President Maria G. Juncadella, Broward President Donna Reid, Young Professionals Network Chairman Jorge Guerra Jr. and JTHS President Susan Gaieski.

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