Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Total Miami Home Sales Jump Double Digits in August 2018

    Sep 20, 2018
    Total Miami-Dade County home sales surged 13.3 percent year-over-year in August with single-family homes and condominium markets posting double-digit gains as total luxury sales, median prices and dollar volume increased, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Colombia Continues to be Top Country Searching for Miami Homes

    Sep 17, 2018
    Colombian consumers registered the most international web searches for Miami homes in June, according to a new report by the MIAMI Association of Realtors (MIAMI). Colombia registered 12 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in June 2018. Colombia has led the rankings for seven consecutive months.
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  • MIAMI Realtors Showcase South Florida Real Estate at Brazilian Convention

    Sep 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) promoted South Florida real estate at one of Brazil’s largest real estate events, the Secovi-SP Convention, on Aug. 26-28 in São Paulo. Secovi-SP, Latin America’s largest trade union, was MIAMI’s first of 178 foreign partner associations worldwide.
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  • JTHS-MIAMI Realtors Raises Money for Palm Beach’s Center for Child Counseling

    Sep 13, 2018
    The Young Professionals Network of the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) donated about $7,560 to the Center for Child Counseling in Palm Beach Gardens from proceeds raised from their annual Battle of Bartenders event.
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  • South Florida Office Dollar Volume Surges in 2Q 2018

    Sep 04, 2018
    South Florida office dollar volume rose to its highest value in the past three quarters, according to the new 2Q 2018 The Quarterly Report – South Florida Commercial Real Estate released by data firm Vizzda (Visual Data) and the MIAMI Association of Realtors Commercial (MIAMI Commercial).
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  • Miami Existing Condo Sales Continue Upward Trend in July

    Aug 22, 2018
    Miami-Dade County existing condominium sales increased year-over-year for the fifth time in the last seven months as median prices rose for all properties in July 2018, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors to Exhibit at Colombia’s Largest Real Estate Expo

    Aug 09, 2018
    The MIAMI Association of REALTORS® (MIAMI) will again promote South Florida’s lifestyle and real estate market at Colombia’s largest property showcase, El XII Gran Salón Inmobiliario – Feria Internacional, starting today through Sunday, Aug. 12 in Bogotá, Colombia. MIAMI will make a South Florida market presentation at the 13th annual expo, which is expected to attract 30,000 visitors and 200 exhibitors.
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  • Miami Condominium Sales Rise in 2Q 2018

    Aug 08, 2018
    Miami-Dade County existing condominium sales surged 5.6 percent in 2Q 2018 as median prices for all properties rose for the 26th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • JTHS-MIAMI Realtors Collect School Supplies for Boys & Girls Clubs of Palm Beach County

    Aug 06, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected $800 worth of school supplies for Boys & Girls Clubs of Palm Beach County children during its annual school supply drive.
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  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 24, 2018
    Colombian consumers registered the most international web searches for Miami homes in April, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 12.2 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in April 2018. Colombia has led the rankings for five consecutive months.
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  • Luxury Sales Continue to Rise while Limited Supply in Lower Price Points Results in Fewer Sales, Increased Prices

    Jul 23, 2018
    Miami-Dade County luxury real estate sales continue to increase while lower price points experience strong demand and limited supply, resulting in price increases countywide, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 09, 2018
    Colombian consumers registered the most international web searches for Miami homes in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 11.9 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in March 2018. Colombia has led the rankings for four consecutive months.
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  • South Florida Multifamily Transactions, Prices Rise in 1Q

    Jun 26, 2018
    South Florida multifamily real estate transactions jumped 8.5 percent year-over-year in 1Q 2018 and per-unit multifamily prices increased in Miami-Dade, Broward and Palm Beach counties, according to the new 1Q 2018 The Quarterly Report – South Florida Commercial Real Estate
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  • JTHS-MIAMI Realtors Collect 364 Pounds of Food for Needy Palm Beach Residents

    Jun 25, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 364 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of its annual JTHS-MIAMI’s “Move for Hunger” Food Drive.
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  • Colombia Leads Countries Looking for Miami Homes in February

    Jun 25, 2018
    Colombian consumers registered the most international web searches for Miami homes in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to February data.
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  • Miami Luxury Home Sales Jump in May 2018

    Jun 20, 2018
    Total Miami luxury home sales rose 24.1 percent year-over-year in May as existing condominium sales rose for the second consecutive month, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami Realtors Join Chapman Partnership to Feed Homeless

    Jun 18, 2018
    Continuing its changing communities initiative, MIAMI Association of Realtors (MIAMI) members and peers again fed dinner to 500 homeless residents on June 14 at the Chapman Partnership’s Downtown Miami Homeless Assistance Center.
    Full story
  • Miami Existing Condo Sales Jump 24.6 Percent in April

    May 24, 2018
    Miami’s existing condominium market posted its best April in three years as condo transactions jumped 24.6 percent and condo dollar volume surged 40.8 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. Miami single-family home sales and residential prices rose.
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  • MIAMI REALTORS® Launches MIAMI Platinum PLUS for its Members

    May 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is now offering its members subscriptions to MIAMI Platinum PLUS, an exclusive and unparalleled suite of upgraded Realtor products and services, so Realtors can utilize an even higher level of industry tools to improve and expand their business while enhancing the home buying and home selling process for the public.
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  • Miami Luxury Home Sales Soar in 1Q 2018

    May 15, 2018
    Total Miami luxury home sales surged 12.3 percent in 1Q 2018 as median prices rose for the 25th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story

Hollywood Realtor Famous for her Tough Love and Agent Success

by | May 11, 2016


By Chris Umpierre/

MIAMI Staff

Here’s a warning to real estate professionals getting ready to start employment at Donna Reid’s Hollywood office: Be prepared to work.

The Coldwell Banker branch manager Donna Reid is famous (or infamous, regarding your perspective) for pushing and grooming her agents. With an array of coaching and training skills, Reid is known for holding Realtors to their goals.

“I call it tough love,” Reid said with a smile. “I know. I know. I’m hard on them. But I don’t have time for whining. I want them to grow.”

A native of Trinidad who worked her way from Coldwell Banker office computer clerk to branch manager, Reid has trained hundreds of Realtors in her 24 years at Coldwell Banker. Reid — who was elected the 2016 Broward Residential President of the MIAMI Association of REALTORS® —gloats like a proud mother when she sees her baby Realtors morph into top-producing agents.

Reid, who learned about the importance of helping others from her pastor father and church-going mother, smiled when asked about coaching Realtors. She tells the story of a millennial who walked into her office with only a music background. Today, he is one of her firm’s top-producing agents. Then there’s the London native who started working for Reid with little knowledge about the South Florida market. Today, Amanda Thurn has sold more than 40 properties in the last three years.

“Donna Reid makes you motivated about real estate,” Thurn said. “She wants you to get out there. She wants you to produce. If she sees potential in a person, she’s there 100 percent. She looks after you. She’ll come by and make sure you keep learning. She doesn’t have time for laziness.”

From Office Clerk to Branch Manager

A hard work ethic has been the central theme of Reid’s career. After graduating from college in her native Trinidad, Reid started working for Coldwell Banker in Hollywood as a computer clerk. She worked twice a week typing out computer certificates for the office.

Her role quickly grew as Coldwell Banker noticed her devotion to detail. Reid obtained her real estate license in 2004 and continued her way up the office’s work chain. Now as branch manager, the branch has turned profit year after year.

“Real estate wasn’t a field I was interested in. I was all about getting a law degree,” Reid said. “But when I got into the office and they offered me a full-time job. I said, ‘Wait a minute, I really like working with agents and helping them.’ I sit with them. I coach them. I set up a business plan with them. I hold them accountable. You really become a mentor.”

Tough Love

Reid said the ones who appreciate her tough-love coaching will grow. Others won’t realize their potential. Reid has had to adapt her coaching with real estate’s technology advancements and with South Florida’s growing number of international home buyers.

“My favorite part of real estate is building careers,” Reid said. “Watching baby Realtors go from ground zero and not knowing much to being super productive, and the fact I had some hand in that. I love the coaching more than the selling.”

Reid went through an 11-month leadership development course to take her coaching to the next level. She spends a lot of time working with agents on creating a business plan and pricing properties. The new technology advances, such as e-signature, require Realtors to adapt.

“The way you train agents is different with how we used to train them,” Reid said. “South Florida has so many different cultures and countries looking to buy property. Educating the consumer about American real estate is a big part of it.”

Helping the Community

Just like she’s always willing to go the extra mile to help agents, Reid does the same for her community.

Reid has an extensive list of community involvement. She is a big supporter of her Broward church. She is also dedicated to such programs as Coldwell Banker Cares Foundation, Jail & Bail, American Cancer Society, Teen Challenge, Ronald McDonald House and the Broward Outreach Center. She is also a long-standing member of the Hollywood Chamber of Commerce.

“My father was a top police officer and in the later part of his life he was a pastor,” Reid said. “My mother spent her life helping the community. As kids, we had to be helping and giving back to the less privileged.”

Serving as Broward President

Reid wanted to serve as Broward president to help give back to the local real estate industry. She said she wished she had become a MIAMI leader earlier in her career.

She also wished she had become a major investor for the REALTORS® Political Action Committee (RPAC) earlier in her career. RPAC supports issues and candidates who understand and support private property and homeownership interests.

“In the process of becoming president, I saw how much the MIAMI Association of REALTORS helps its members,” Reid said. “How the association lobbies for agents and consumers in the state capitol. I wish I had gotten involved in the RPAC before. There are so many people volunteering to impact my real estate income. So now it’s my turn to give back.”

As Broward president, Reid wants to educate Broward members about all the services and classes MIAMI conducts for agents. MIAMI’s Broward membership now includes more than 10,000 members in 915 real estate offices

“It’s all about the members,” Reid said. “That’s the reality of why we’re involved. It’s not about me. As leaders, we are making a difference. We are a voice for the largest local Realtor association in the nation. Our voice is strong, but we also need to build future leaders. If I could become a MIAMI leader, it can happen to anyone.”

REID BIO

Name: Donna Reid

Board position: 2016 Broward President of the MIAMI Association of REALTORS

Employment: Branch manager at Coldwell Banker Residential Real Estate (Hallandale/Hollywood)

Achievements: She has trained and mentored hundreds of Realtors in her 24 years at her Hollywood firm. Under her leadership, Reid’s branch is perennially one of the most successful in Broward County.

Family: Reid is married with two children

Did you know? Reid grew up in Trinidad and completed college there, earning a degree in economics and European history

ABOUT THE PROJECT

Getting to Know MIAMI Leaders highlights the 2016 presidents and chairmen of the MIAMI Association of REALTORS®. The leaders are: Chairman of the Board Mark Sadek, Residential President Carlos Gutierrez, Commercial President Maria G. Juncadella, Broward President Donna Reid, Young Professionals Network Chairman Jorge Guerra Jr. and JTHS President Susan Gaieski.

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