Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Miami Luxury Single-Family Home Sales Jump in March

    Apr 23, 2018
    Miami luxury single-family home sales posted double-digit gains as median prices for all properties continued rising in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • South Florida Industrial Real Estate Prices, Transactions Rise in 4Q

    Apr 23, 2018
    South Florida industrial real estate prices increased 11.4 percent year-over-year in the 4Q 2017 and the Miami-Dade, Broward and Palm Beach tri-county region posted its second highest industrial transaction volume for the year,
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  • Patricia Anglero Elected 2018 Broward President of the MIAMI Realtors

    Apr 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Fort Lauderdale broker Patricia C. Anglero as its 2018 Broward Council president. She and all of MIAMI’s leadership boards were installed Feb. 2 at the MIAMI 2018 Inaugural and Awards Celebration.
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  • MIAMI REALTORS Commercial Partners with Research and Data Firm Vizzda to Provide South Florida Commercial Statistics Reports

    Apr 05, 2018
    MIAMI Association of Realtors Commercial (MIAMI Commercial) has formed a strategic alliance with Vizzda (Visual Data) to provide The Quarterly Report – South Florida Commercial Real Estate, which will offer comprehensive commercial research and statistics to MIAMI’s 46,000 members and the consumers they serve.
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  • MIAMI Realtors Commercial Association Rebrands as MIAMI Commercial

    Apr 05, 2018
    The MIAMI Association of REALTORS® (MIAMI) has rebranded its commercial real estate organization, to MIAMI Commercial. MIAMI Commercial’s new name and logo is part of MIAMI’s successful expansion of the commercial reach of the Miami Association of Realtors that enhances the 25-year-old organization, which was formerly the Realtors Commercial Alliance MIAMI (RCA MIAMI).
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  • Miami Condo, Luxury Home Sales Rise in February  

    Mar 21, 2018
    Miami existing condominium and total luxury home sales increased in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors Expands Presence of South Florida Real Estate at Global Expo

    Mar 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) has increased its presence by 400 percent at the world’s largest commercial real estate conference, MIPIM. MIAMI Realtors will have exhibits promoting South Florida at MIPIM from March 13-16 in Cannes, France as part of the National Association of REALTORS® (NAR) expanded U.S. pavilion. This year, MIAMI has significantly expanded the U.S. and MIAMI/South Florida presence by adding its own adjacent exhibit space.
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  • Colombia Leads Countries Looking for Miami Homes in January

    Mar 13, 2018
    Colombian consumers registered the most international web searches for Miami homes in January, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to January data.
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  • Urgent Legal Alert from Florida REALTORS General Counsel

    Mar 06, 2018
    Recently, Florida Realtors became aware of several lawsuits filed against real estate brokers in Miami Dade and Broward counties concerning allegations of discriminatory advertising—a violation of fair housing laws. Specifically, brokers are being sued for discriminating against tenants with Section 8 vouchers. These violations, however, pertain to local ordinances, not the Federal Fair Housing Act. Under these local ordinances, landlords and Realtors are precluded from discriminating against tenants with Section 8 vouchers, as this falls under the protected class "source of income."
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  • Miami Condo, Single-Family Home Sales Jump in January

    Feb 22, 2018
    Miami existing condominium and single-family home sales rose in January as $1 million-and-up luxury transactions jumped for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Colombia Tops Countries Looking for Miami Homes

    Feb 20, 2018
    Colombian consumers posted the most web searches among foreign countries for Miami homes in December, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida finished as the most-searched U.S. market by international consumers and is a top-five market for consumers in the world’s six largest regions, according to December data.
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  • Miami Single-Family Homes Post Fifth Biggest Sales Year in History

    Feb 13, 2018
    Miami recorded the fifth-most annual single-family home sales in county history in 2017 as total dollar volume and median prices rose at year-end and in 4Q 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Releases New 2017 South Florida International Real Estate Report

    Feb 08, 2018
    Foreign home buyers spent more on South Florida homes and purchased more local residential properties in 2017 than the year before, according to the new 2017 Profile of International Home Buyers of MIAMI Association of REALTORS® (MIAMI) Members conducted by MIAMI and the National Association of Realtors (NAR).
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  • Jorge L. Guerra Jr. Elected 2018 MIAMI Realtors Residential President

    Feb 06, 2018
    The nation’s largest local Realtor association has elected Miami broker Jorge L. Guerra Jr. as its 2018 Residential President. He and the entire Board of Directors were installed Feb. 2 at the MIAMI Association of REALTORS® (MIAMI) 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 06, 2018
    he MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today. “From educator of the year to humanitarian of the year to public policy advocates, the MIAMI Awards honors individuals and groups that made the real estate industry and all of South Florida a better place,” MIAMI CEO Teresa King Kinney said.
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  • Miami Native Brian Sharpe to Lead MIAMI Commercial Realtors

    Feb 06, 2018
    The Realtors Commercial Alliance of the MIAMI Association of REALTORS® (MIAMI) has elected Miami native Brian Sharpe as its 2018 president. He and the 2018 RCA Board of Governors were installed Feb. 2 at MIAMI’s 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 02, 2018
    The MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today.
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  • George C. Jalil Elected to Lead Nation’s Largest Local Realtor Association

    Feb 01, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Miami Broker George C. Jalil, RAA, TRC as its 2018 chairman of the board. He and the 2018 MIAMI leadership boards will be installed Feb. 2 at MIAMI’s 2018 Inaugural and Awards Celebration.
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  • Luxury Miami Home Sales Surge in December

    Jan 24, 2018
    Luxury Miami home sales posted double-digit gains and existing condominium transactions surged year-over-year in December, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. Luxury ($1 million-and-above) existing Miami condo sales jumped 47.6 percent year-over-year, from 42 to 62. Luxury Miami single-family home sales rose 16.7 percent, from 60 to 70. Existing Miami condo sales increased 6.5 percent year-over-year in December, while single-family transactions stayed effectively even (down 0.7 percent).
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  • MIAMI Realtors Partners to Create Miami Shores’ New Community Destination

    Jan 12, 2018
    The MIAMI Association of REALTORS® (MIAMI) is partnering with several entities to host Party in the Plaza from 5-9 p.m. Saturday, Jan. 13 to celebrate Miami Shores' new pedestrian-friendly space, Plaza 98, at 9802 NE 2nd Ave. MIAMI, sponsors and volunteers recently painted 10 multi-colored, intersecting pineapples on Plaza 98's asphalt to create a new Downtown Miami Shores destination for community gatherings. All ages are welcome for Saturday’s free event
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9 Tips to Make Your Listings the Best They Can Be!

by | Apr 29, 2014

real-estate-listing_lwolfYour main job description is to help buy and sell homes and properties for your clients. Making your listing descriptions and listing images the best they can be should be a top priority. Many listings fall short and can harm your sales, client retention, potential leads/clients, and more. Below are some very helpful tips to implement when enhancing your listings.

1. Include Clear, Attractive Photos – Make sure that your listing images are never blurry, fuzzy, or pixelated. Photos should also always be level. Tilted or sideways images can be confusing, and disrupt the flow of your listing.

2. Do Not Have Distractions or Anything Unappealing in Photos – Always make sure the room you are taking a photo of or have a photo of is tidy and looks its best. Avoid distractions such as a toilet seat propped up instead of being down, or a child or pet in the room. Always keep in mind that you are showcasing the home, not what could fit in that room, or the previous owner's hobbies.

3. Show a Clean Home – Always make sure every photo shows the home as being clean and neat, as you want viewers to see that the home has been taken care of. Sometimes the room just needs a five minute dusting or for the pillows to be arranged in an aesthetically pleasing fashion.

4. Speak Plain English – As with any profession, real estate agents have short forms and industry lingo, but using this in your listing description can alienate buyers. They may miss what you are saying, become confused, or feel undermined. Speaking in terms the average person can understand will only help you sell.

5. Keep It Neutral – Try to avoid very specific phrases such as: "great family home," "close to a church/synagogue/mosque," or "no children." Keeping your sale neutral until the potential buyer brings up that they are interested in these features will be the best bet.

6. Do Not Highlight the Negative – You should still include them on the listing, but be sure to word them in a way that does not feel harsh. For example, instead of writing, "Previous owners neglected to replace the water heater," you could write "This home has a brand new furnace, and water softener, and the only appliance left to replace is the water heater." Be sure to fully disclose any problems or challenges with the listing.

7. Have Up to Date Content – If your listing has been on the market for longer than planned and the owners have decided to do a renovation or replace a few appliances, make sure you update your listing accordingly. If you are having a showing and visitors have not been informed of the changes or updates to the listing, this can lead to frustrated clients, and you may lose out on potential buyers.

8. Spell Check Your Description – Be sure to read over your description after you have finished it. Typos and spelling/grammar errors can be jarring to viewers, and may be seen as unprofessional. A second pair of eyes never hurts.

9. Make Your Content Short and Sweet – While you want to be thorough, the description should entice visitors to get in contact with you and ask for more information or schedule a showing.

To view the original article, visit the Lone Wolf blog.

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