Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
    Full story
  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
    Full story
  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
    Full story
  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story
  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
    Full story
  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Recruiting: Finding and KEEPING Quality Agents

by | Apr 28, 2014

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Several years ago, I did a recruiting study of one of the top CENTURY 21 firms in the nation. Despite the fact that they were enrolling more than 1,200 new recruits in their real estate school each year, it was still difficult maintaining a high-quality staff while continuing to expand.

Over the course of several months, I studied the firm and put together a multi-faceted program that included everything from determining which agents to target, an action plan, a custom email campaign, database management, goals and tracking.

In Part One of this series, I took a look at what experienced agents want most, the reasons agents cited as factors in associating with a specific real estate firm and, more importantly, why they stayed.

A study conducted by the California Association of REALTORS® showed – surprisingly -- that money and commission splits are not the most important factor.

Here are the top reasons agents cited for staying at a typical brokerage:

  • Company's image/name recognition
  • Broker's ethics
  • Company's/broker's business philosophy
  • Size of firm/market presence
  • Management
  • Compensation plan
  • Marketing services/lead generation
  • Technological support services
  • Transaction management

And here are the top reasons cited by agents for leaving the firm where they worked:

  • Favoritism/unequal treatment from management or staff.
  • Lack of personal recognition.
  • Incompatibility with fellow agents, staff or management.
  • Higher commission split offered elsewhere.
  • Opportunity to work less, make/keep more money.
  • More perks offered elsewhere.
  • Moving to a higher profile office/firm/organization/location.
  • Poor marketing, advertising, promotional support from management and staff.
  • Poor or declining reputation of office/firm/organization.
  • Change in management/ownership.
  • Lack of access to advance skills training/in-house coaching program.

Note that the top three reasons an agent leaves a real estate brokerage has to do with how they felt they were treated, not money. And, an overwhelming majority had to do with support services and/or recognition.

As part of the study, we also looked at some of the reasons agents might be reluctant to leave the company they are working for. Here is where money and/or listings play a leading role.

  • Leaving existing inventory of listings behind.
  • Commission splits and other compensation considerations.
  • Logistical problems making move (changing business cards, signs and promotional materials)
  • Loyalty to present broker/staff, associates and clients.
  • Office friendships.
  • Loss of recognition and/or status.
  • Timing: uncertain of market conditions.

Now that you know this, you can begin creating a profile of the type of agent you are looking for as well as how to target them.

It's also important to understand that once you get a quality, producing agent, you want to keep them. Too many firms are an endless revolving door with agents coming and going on a much too frequent basis.

The next step is determining the type of agent you are looking to attract.Depending on your size and market niche, here are some ideas to consider in your recruiting efforts:

  • Agents at independents who could benefit from being associated with your organization. 
  • Producing newer agents (up to two years in the business) who might benefit from more training and are dissatisfied with present firms.
  • Co-op agents who have worked with, or are currently working with, your firm or agents.
  • New-to-the-business agents who are already trained.
  • Part-time agents who have potential.
  • Students who are enrolled in real estate/business classes.

Of course, these are just basic ideas. An effective campaign will rely on many factors including your ability to target and attract agents that will not only survive, but thrive, under your leadership.

A great first step in any recruiting campaign is giving the agent the tools they need to be successful. Offering a value-added tool like WebsiteBox.com provides new agents with a great starting point.

To view the original article, visit the WebsiteBox blog.