Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
    Full story
  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
    Full story
  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
    Full story
  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story
  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
    Full story
  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Meta Data Matters!

by | Apr 24, 2014

seo-magnetMany SEO "experts" claim to fully understand the algorithms that search engines use to deliver results. If these experts don't admit to even a little uncertainty, they're lying. The truth is that it's practically impossible to know all the factors (and the weight of those factors) that go into search results. The most anyone can do is to provide a best guess.

That being said, there are some basic tenets of SEO that you can pretty safely rely upon. These include, but DEFINITELY are not limited to:

  • Meta tags (our subject for today)
  • Title tags
  • On-page content
  • Site performance
  • Incoming links from other sites
  • Domain name
  • Sitemaps
  • Images and video
  • Regularly updated content

In doing research for this article, I found a great resource that may come in handy: the Google Search Engine Optimization Starter Guide. Depending on your tech knowledge, about 60% of this document might not make sense. But it's worth reading for the 40% that does make sense.

 

So, back to subject at hand: meta tags. As you'll notice, they were the first item in my list and that's because they're über important. They're no magic pill for rising to the first page in search results, but effective meta data certainly doesn't hurt.

In case you're unfamiliar with them, meta tags are information supplied within the code for your website. This information is visible to search engines, but not to actual humans reading a page of your website. There are essentially three you need to know:

  1. Title tags. Although these technically aren't meta tags under the strictest definition of the term, they're usually thrown into any discussion of meta data. Title tags give a name for a Web page. Make your title tags brief, relevant, and, ideally, include your top keyword.
  2. Description. Make it short; most authorities suggest keeping it around 150 characters. This tag tells the search engines what your website is about. It will also appear as the summary of your website in the search engine results, as you can see below:
  3. Keywords. Keyword research, used to establish the target search terms for your website, is a whole subject unto itself and one that I don't have the time to go into today. Let's assume you already have chosen the keywords (search terms) for your website. This is where you'll stick 'em, as well as finding ways to creatively work them into your on-page copy.

But I'm Not a Developer!

Of course you're not! You're great at selling real estate, not at building websites. However, it's important to know this stuff so you can be sure that your website provider is on top of their game. If you've got a custom-designed and built website, you can pretty much guarantee that meta tags have been considered and (at least somewhat) properly implemented. But what if you have a WordPress or other template-based website? You should be able to have some control over your meta tags – so it's an important question to ask your website provider.

We'll use WolfNet as an example, because I was on their blog yesterday trolling for content and noticed a post on this subject. They include automatically generated meta data for their websites. However, from within the WolfNet BackOffice, you can customize all three of the meta data fields we mentioned above. This offers the best of both worlds: "good enough" meta data if you don't want to mess with it OR the ability to change the meta data and make it great!