Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • MIAMI Realtors Sign Four International Agreements at Miami International Congress

    Jan 07, 2019
    The MIAMI Association of Realtors (MIAMI) signed four international collaboration agreements during its recent Miami International Congress. MIAMI now has 204 international partners. These alliances create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. The bilateral agreements also provide resources, visibility and connections for MIAMI’s international partners.
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  • MIAMI Realtors Partners to Host Miami Shores Plaza 98 Monthly Events

    Dec 26, 2018
    The MIAMI Association of Realtors (MIAMI) is partnering to host free monthly community events from 5-8 p.m. on Jan. 12, Feb. 9, March 9 and April 13 at Miami Shores’ new community destination, Plaza 98, at 9802 NE 2nd Ave. The events are open to all ages and feature family entertainment and games and food and drink for purchase.
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  • Palm Beach County Condominium Sales Continue Rising in November

    Dec 19, 2018
    Palm Beach County condominium sales have now increased in 12 of the last 13 months after another strong November of condo sales, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Condo Sales Rise for Eighth Consecutive Month

    Dec 19, 2018
    Broward County existing condominium sales increased for the eighth consecutive month in November as total Broward home sales increased 4.3 percent year-over-year, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fifth Consecutive Month of Rising Home Sales

    Dec 19, 2018
    Total Miami-Dade County home sales increased 7 percent year-over-year in November, marking the market’s fifth consecutive month of year-over-year transaction gains, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Signs 15 New Collaboration Agreements with AMPI Chapters in Mexico

    Dec 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is honored to have recently signed 15 new international collaboration agreements with local chapters of AMPI, the Mexican Association of Real Estate Professionals, at the 2018 AMPI National Real Estate Congress in Oaxaca, Mexico.
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  • South Florida’s Biggest Open House Weekend Set for December 8-9

    Dec 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) is organizing South Florida’s biggest open house weekend of the year for December 8-9. MIAMI expects more than 2,000 properties at every price range to host open houses in Miami-Dade, Broward, Palm Beach and Martin counties. More than $1 billion in houses and condos are participating.
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  • Palm Beach County Home Sales Register Robust October

    Nov 21, 2018
    Total Palm Beach County home sales increased 17.1 percent year-over-year in October as median prices and dollar volume rose for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Existing Condo Sales Continue Upward Trend, Surge 20 Percent in October

    Nov 21, 2018
    Broward County existing condominium sales increased for the seventh consecutive month in October, this time rising 20 percent year-over-year, as total Broward County home sales surged 15.1 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Real Estate Posts Fourth Consecutive Month of Rising Home Sales

    Nov 21, 2018
    Total Miami-Dade County home sales surged 14.7 percent year-over-year in October, marking the market’s fourth consecutive month of year-over-year home transaction gains, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Partners with FIABCI-Arabic Countries

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) recently signed an international collaboration agreement with FIABCI-Arabic Countries during FIABCI World President -Elect and FIABCI-Arabic Countries President Walid Moussa’s visit to Miami, increasing MIAMI’s international partners to 180 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. FIABCI-Arabic Countries includes United Arab Emirates, Lebanon, Bahrein, Tunisia, Saudi Arabia, and Kuwait.
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  • MIAMI Realtors and Turkey Federation Sign International Partnership

    Nov 21, 2018
    The MIAMI Association of REALTORS® (MIAMI) signed an international honorary reciprocal agreement with Türkiye Tüm Emlak Müşavirleri Federasyonu (TEMFED) at the 24th Annual Miami International Real Estate Congress in Coral Gables, increasing MIAMI’s international partners to 179 (the most of any U.S. Realtor association). The alliance will create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy.
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  • Total Palm Beach Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Palm Beach County home sales increased 7.4 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Broward Home Sales Increase in 3Q 2018

    Nov 07, 2018
    Total Broward County home sales increased 5.9 percent in 3Q 2018 as median prices for all properties rose, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Total Miami Home Sales Jump in 3Q 2018

    Nov 05, 2018
    Total Miami-Dade County home sales surged 15.2 percent in 3Q 2018 as median prices for all properties rose for the 27th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI International Real Estate Congress to Feature Delegates from 12 Countries

    Oct 22, 2018
    Delegates from 12 foreign countries will participate in the 24th annual MIAMI Association of REALTORS® (MIAMI) International Real Estate Congress on Oct. 28-30 at the Biltmore Hotel. More than 300 real estate professionals will attend the prestigious event, which will feature 20 industry speakers, numerous panels and marketing sessions.
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  • Total Miami Home Sales Surge a Year after Hurricane Irma

    Oct 19, 2018
    Total Miami-Dade County home sales surged 35.7 percent last month a year after Hurricane Irma brought minimal damage and stalled hundreds of sales in September 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Commercial & Expo to Explore Industry Trends and Opportunities

    Oct 17, 2018
    The MIAMI Association of Realtors Commercial (MIAMI Commercial) will present its 18th annual Commercial Conference & Expo on Friday, Oct. 19 at the Biltmore Hotel in Coral Gables. Five panels and sessions with more than 15 speakers will analyze the latest trends and opportunities in the South Florida commercial real estate market.
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  • MIAMI Realtors to Showcase South Florida Real Estate at Paris Expo

    Oct 11, 2018
    The MIAMI Association of REALTORS® (MIAMI) along with partner association FNAIM Gran Paris will again promote South Florida’s lifestyle and real estate market at one of France’s largest property showcases, Salon National de L’Immobilier, on Oct. 12-14 in Paris. MIAMI will make several South Florida market presentations at the expo, which is expected to attract 7,000 visitors and 70 exhibitors.
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  • Delegates from Six Countries Confirmed for MIAMI International Real Estate Congress

    Oct 10, 2018
    Delegates from six foreign countries have confirmed their participation for the 24th annual MIAMI Association of REALTORS® (MIAMI) International Real Estate Congress on Oct. 28-30 at the Biltmore Hotel. MIAMI will announce more participating countries soon as it prepares to host the international real estate event of the year, attended by more than 300 real estate professionals.
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Meta Data Matters!

by | Apr 24, 2014

seo-magnetMany SEO "experts" claim to fully understand the algorithms that search engines use to deliver results. If these experts don't admit to even a little uncertainty, they're lying. The truth is that it's practically impossible to know all the factors (and the weight of those factors) that go into search results. The most anyone can do is to provide a best guess.

That being said, there are some basic tenets of SEO that you can pretty safely rely upon. These include, but DEFINITELY are not limited to:

  • Meta tags (our subject for today)
  • Title tags
  • On-page content
  • Site performance
  • Incoming links from other sites
  • Domain name
  • Sitemaps
  • Images and video
  • Regularly updated content

In doing research for this article, I found a great resource that may come in handy: the Google Search Engine Optimization Starter Guide. Depending on your tech knowledge, about 60% of this document might not make sense. But it's worth reading for the 40% that does make sense.

 

So, back to subject at hand: meta tags. As you'll notice, they were the first item in my list and that's because they're über important. They're no magic pill for rising to the first page in search results, but effective meta data certainly doesn't hurt.

In case you're unfamiliar with them, meta tags are information supplied within the code for your website. This information is visible to search engines, but not to actual humans reading a page of your website. There are essentially three you need to know:

  1. Title tags. Although these technically aren't meta tags under the strictest definition of the term, they're usually thrown into any discussion of meta data. Title tags give a name for a Web page. Make your title tags brief, relevant, and, ideally, include your top keyword.
  2. Description. Make it short; most authorities suggest keeping it around 150 characters. This tag tells the search engines what your website is about. It will also appear as the summary of your website in the search engine results, as you can see below:
  3. Keywords. Keyword research, used to establish the target search terms for your website, is a whole subject unto itself and one that I don't have the time to go into today. Let's assume you already have chosen the keywords (search terms) for your website. This is where you'll stick 'em, as well as finding ways to creatively work them into your on-page copy.

But I'm Not a Developer!

Of course you're not! You're great at selling real estate, not at building websites. However, it's important to know this stuff so you can be sure that your website provider is on top of their game. If you've got a custom-designed and built website, you can pretty much guarantee that meta tags have been considered and (at least somewhat) properly implemented. But what if you have a WordPress or other template-based website? You should be able to have some control over your meta tags – so it's an important question to ask your website provider.

We'll use WolfNet as an example, because I was on their blog yesterday trolling for content and noticed a post on this subject. They include automatically generated meta data for their websites. However, from within the WolfNet BackOffice, you can customize all three of the meta data fields we mentioned above. This offers the best of both worlds: "good enough" meta data if you don't want to mess with it OR the ability to change the meta data and make it great! 

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