Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

How to Market Your Worth

by | Apr 24, 2014

FSBO_point2Learn to market your value by promoting the indispensable nature of your skills and expertise.

We have seen a spike in for sale by owner listings. ForSaleByOwner's sitereported an increase of 14% in the past year alone. On one hand, that's a healthy sign: FSBOs peak when homeowners feel that the market is on the upswing.

On the other hand, homeowners feel pressure to save money. Some homeowners are afraid an agent may settle for less money in order to close a deal faster, losing precious thousands. Yet there is an even bigger concern looming: numerous homes have not regained their full pre-recession values.

For some, their homes are just emerging from underwater. Homeowners are hesitant to breathe. They are making a meager profit, if any, so they are unwilling to share what gains they do make with a broker who just lists their home on a website and gives a few tours.

Technology has made the job of an agent seem deceptively easy. That means that you've got to prove your indispensability. Here are a few tips on how to do it:

  • Know your market and sell the facts. On average, how much more do houses bring in when sold by an agent rather than by owner? How much faster do homes sell when listed by a professional? Sharing this knowledge with potential clients shows them what they can gain by working with you.
  • Demonstrate the monetary value of your services. Prospective FSBOs believe that all you have to do is post photos and descriptions to an Internet Listing Service. Counter that assumption with a well-developed Internet marketing strategy. Actively engage potential buyers and make your properties stand out from the crowd.
  • Let homeowners know how you can save them money. How can you save them time? How much time? How can you shield them from buyer lawsuits due to nondisclosure incidents? What skills can you bring to the negotiating table to seal a great deal?
  • Demonstrate the worth of your network. Offer your connections to auxiliary services such as legal assistance, home cleaning, staging, repairs etc. Your connections make you a time-saving, one-stop-shop for selling a home.
  • Keep the lines of communication open with new clients. It can lead to word of mouth references. Why? If you're working magic quietly in the background, your job appears effortless. If they believe you didn't have to do much to sell their home, they will also believe you haven't earned the commission or the business of their colleagues. Regular updates keep clients in the loop of your efforts and the progress of their sale.

What is your experience with FSBO sellers?

To view the original article, visit the Point2 Agent blog.