Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
    Full story
  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
    Full story
  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story
  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
    Full story
  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Top 5 Ways to Fail at Email Marketing

by | Apr 22, 2014

This post comes to us from the Market Leader blog:

5FAILS_marketleaderIt's probably safe to say that nobody sets out to fail. The old saying goes that "failing to plan is planning to fail," but that's an inadvertent blunder.

If you're looking, however, for ways to be an utter failure with your email marketing campaign, here are the top five ways to do so.

1. Sending the Same Email to All Your Leads

Put yourself in someone else's shoes for a minute. Suppose you are one of your former clients, on a drip email campaign. The idea behind your agent sending these emails is to remain top of mind with you.

The emails you receive, however, contain content geared toward purchasing a home. While you may be interested in selling and purchasing another home in the future, the content she sends is irrelevant to you at this point. It is so useless that you either automatically send the emails to the trash or you opt out of receiving them.

List segmentation is vital to a successful drip email campaign. Chopping up your contact database and then tailoring the content in your emails to different groups of contacts amps your marketing game to a new level.

Once you narrow the focus of the content to targeted groups within yourCRM, don't allow that content to become set in stone.

If your response rate isn't where you want it to be, turn it around by switching up what you send. Too many market updates can become boring after a while. Newsletters are an ideal way to provide valuable content, provided the content is truly valuable.

2. Making Your Emails All About You

Your email content should not be about selling you, but aimed toward helping the recipients find their dream home, get their current home sold or save money during a real estate transaction. Think about how you feel in the following social situations:

  • The person that starts every conversation with "I."
  • The person that whips out the baby pictures upon every meeting.
  • The person that hands you a business card (without being asked) at a wedding, baptism or other event that is inappropriate for marketing.

Those types of people make you roll your eyes, right? Now, consider how you feel about people who:

  • Immediately ask about your family.
  • Ask you what you do for a living, what part of town you live in or about your interests.
  • Ask to see photos of your children.

The idea is to be the second type of person, someone who is interested, engaged and curious about others. This type of person doesn't need to sell himself because his approach to others does it for him. Your email should do the same; you're likely to get better engagement by asking your contacts about their home search rather than just trying to sell yourself.

3. Not Using a CRM

To not use a CRM in today's real estate business is downright crazy and does nothing but lead to marketing-plan failure. A robust CRM makes it a snap to automate your communication and keep track of each and every contact you've made with your leads. It allows you – figuratively, at least – to be in two places at once.

A CRM may also help increase your income. According to Forbes, studies have shown that companies using a CRM product can increase their sales by 29 percent.

4. Forgetting the Importance of a Clear Call to Action

What matters most in an email drip campaign is that recipients do what you want them to do, as urged in your call to action.

A compelling call-to-action is a text link that is simple and that stands out. Begin with a command verb, such as "Sign up" "Download" or "View." Put lots of white space around it so that it's obviously different from the rest of the email's content.

Pay attention to your click-through rate as it indicates the effectiveness of your call to action. Monitor and tweak until you find one that works.

5. Overlooking Professionalism

Unless you have a proofreader or editor on staff, it's important to proofread your work to ensure typos or other errors are corrected. Prospects looking for a professional agent won't be impressed by grammatical errors, broken links, and misspelled words. After all, they may wonder, if you rush through your marketing, what other part of your business are you negligent about?

While not many of us plan to fail, by not planning to succeed, we do ourselves and our businesses a disservice. If you take the time to properly set up your CRM, segment your database, target your content, come up with a compelling call to action, and proofread before you send an email, you'll be on your way to a successful drip email campaign.