Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • MIAMI REALTORS® Launches MIAMI Platinum PLUS for its Members

    May 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is now offering its members subscriptions to MIAMI Platinum PLUS, an exclusive and unparalleled suite of upgraded Realtor products and services, so Realtors can utilize an even higher level of industry tools to improve and expand their business while enhancing the home buying and home selling process for the public.
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  • Miami Luxury Home Sales Soar in 1Q 2018

    May 15, 2018
    Total Miami luxury home sales surged 12.3 percent in 1Q 2018 as median prices rose for the 25th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI REALTORS CEO Named to South Florida’s Most Influential Business Women

    May 14, 2018
    MIAMI Association of REALTORS® (MIAMI) Chief Executive Officer Teresa King Kinney was named one of the top 25 Most Influential Business Women in South Florida. The South Florida Business Journal honored Kinney’s strong record of leadership, community involvement and industry innovation at an event on May 11 in Fort Lauderdale.
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  • Miami Luxury Single-Family Home Sales Jump in March

    Apr 23, 2018
    Miami luxury single-family home sales posted double-digit gains as median prices for all properties continued rising in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • South Florida Industrial Real Estate Prices, Transactions Rise in 4Q

    Apr 23, 2018
    South Florida industrial real estate prices increased 11.4 percent year-over-year in the 4Q 2017 and the Miami-Dade, Broward and Palm Beach tri-county region posted its second highest industrial transaction volume for the year,
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  • Patricia Anglero Elected 2018 Broward President of the MIAMI Realtors

    Apr 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Fort Lauderdale broker Patricia C. Anglero as its 2018 Broward Council president. She and all of MIAMI’s leadership boards were installed Feb. 2 at the MIAMI 2018 Inaugural and Awards Celebration.
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  • MIAMI REALTORS Commercial Partners with Research and Data Firm Vizzda to Provide South Florida Commercial Statistics Reports

    Apr 05, 2018
    MIAMI Association of Realtors Commercial (MIAMI Commercial) has formed a strategic alliance with Vizzda (Visual Data) to provide The Quarterly Report – South Florida Commercial Real Estate, which will offer comprehensive commercial research and statistics to MIAMI’s 46,000 members and the consumers they serve.
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  • MIAMI Realtors Commercial Association Rebrands as MIAMI Commercial

    Apr 05, 2018
    The MIAMI Association of REALTORS® (MIAMI) has rebranded its commercial real estate organization, to MIAMI Commercial. MIAMI Commercial’s new name and logo is part of MIAMI’s successful expansion of the commercial reach of the Miami Association of Realtors that enhances the 25-year-old organization, which was formerly the Realtors Commercial Alliance MIAMI (RCA MIAMI).
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  • Miami Condo, Luxury Home Sales Rise in February  

    Mar 21, 2018
    Miami existing condominium and total luxury home sales increased in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors Expands Presence of South Florida Real Estate at Global Expo

    Mar 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) has increased its presence by 400 percent at the world’s largest commercial real estate conference, MIPIM. MIAMI Realtors will have exhibits promoting South Florida at MIPIM from March 13-16 in Cannes, France as part of the National Association of REALTORS® (NAR) expanded U.S. pavilion. This year, MIAMI has significantly expanded the U.S. and MIAMI/South Florida presence by adding its own adjacent exhibit space.
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  • Colombia Leads Countries Looking for Miami Homes in January

    Mar 13, 2018
    Colombian consumers registered the most international web searches for Miami homes in January, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to January data.
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  • Urgent Legal Alert from Florida REALTORS General Counsel

    Mar 06, 2018
    Recently, Florida Realtors became aware of several lawsuits filed against real estate brokers in Miami Dade and Broward counties concerning allegations of discriminatory advertising—a violation of fair housing laws. Specifically, brokers are being sued for discriminating against tenants with Section 8 vouchers. These violations, however, pertain to local ordinances, not the Federal Fair Housing Act. Under these local ordinances, landlords and Realtors are precluded from discriminating against tenants with Section 8 vouchers, as this falls under the protected class "source of income."
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  • Miami Condo, Single-Family Home Sales Jump in January

    Feb 22, 2018
    Miami existing condominium and single-family home sales rose in January as $1 million-and-up luxury transactions jumped for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Colombia Tops Countries Looking for Miami Homes

    Feb 20, 2018
    Colombian consumers posted the most web searches among foreign countries for Miami homes in December, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida finished as the most-searched U.S. market by international consumers and is a top-five market for consumers in the world’s six largest regions, according to December data.
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  • Miami Single-Family Homes Post Fifth Biggest Sales Year in History

    Feb 13, 2018
    Miami recorded the fifth-most annual single-family home sales in county history in 2017 as total dollar volume and median prices rose at year-end and in 4Q 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Releases New 2017 South Florida International Real Estate Report

    Feb 08, 2018
    Foreign home buyers spent more on South Florida homes and purchased more local residential properties in 2017 than the year before, according to the new 2017 Profile of International Home Buyers of MIAMI Association of REALTORS® (MIAMI) Members conducted by MIAMI and the National Association of Realtors (NAR).
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  • Jorge L. Guerra Jr. Elected 2018 MIAMI Realtors Residential President

    Feb 06, 2018
    The nation’s largest local Realtor association has elected Miami broker Jorge L. Guerra Jr. as its 2018 Residential President. He and the entire Board of Directors were installed Feb. 2 at the MIAMI Association of REALTORS® (MIAMI) 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 06, 2018
    he MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today. “From educator of the year to humanitarian of the year to public policy advocates, the MIAMI Awards honors individuals and groups that made the real estate industry and all of South Florida a better place,” MIAMI CEO Teresa King Kinney said.
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  • Miami Native Brian Sharpe to Lead MIAMI Commercial Realtors

    Feb 06, 2018
    The Realtors Commercial Alliance of the MIAMI Association of REALTORS® (MIAMI) has elected Miami native Brian Sharpe as its 2018 president. He and the 2018 RCA Board of Governors were installed Feb. 2 at MIAMI’s 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 02, 2018
    The MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today.
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Top 5 Ways to Fail at Email Marketing

by | Apr 22, 2014

This post comes to us from the Market Leader blog:

5FAILS_marketleaderIt's probably safe to say that nobody sets out to fail. The old saying goes that "failing to plan is planning to fail," but that's an inadvertent blunder.

If you're looking, however, for ways to be an utter failure with your email marketing campaign, here are the top five ways to do so.

1. Sending the Same Email to All Your Leads

Put yourself in someone else's shoes for a minute. Suppose you are one of your former clients, on a drip email campaign. The idea behind your agent sending these emails is to remain top of mind with you.

The emails you receive, however, contain content geared toward purchasing a home. While you may be interested in selling and purchasing another home in the future, the content she sends is irrelevant to you at this point. It is so useless that you either automatically send the emails to the trash or you opt out of receiving them.

List segmentation is vital to a successful drip email campaign. Chopping up your contact database and then tailoring the content in your emails to different groups of contacts amps your marketing game to a new level.

Once you narrow the focus of the content to targeted groups within yourCRM, don't allow that content to become set in stone.

If your response rate isn't where you want it to be, turn it around by switching up what you send. Too many market updates can become boring after a while. Newsletters are an ideal way to provide valuable content, provided the content is truly valuable.

2. Making Your Emails All About You

Your email content should not be about selling you, but aimed toward helping the recipients find their dream home, get their current home sold or save money during a real estate transaction. Think about how you feel in the following social situations:

  • The person that starts every conversation with "I."
  • The person that whips out the baby pictures upon every meeting.
  • The person that hands you a business card (without being asked) at a wedding, baptism or other event that is inappropriate for marketing.

Those types of people make you roll your eyes, right? Now, consider how you feel about people who:

  • Immediately ask about your family.
  • Ask you what you do for a living, what part of town you live in or about your interests.
  • Ask to see photos of your children.

The idea is to be the second type of person, someone who is interested, engaged and curious about others. This type of person doesn't need to sell himself because his approach to others does it for him. Your email should do the same; you're likely to get better engagement by asking your contacts about their home search rather than just trying to sell yourself.

3. Not Using a CRM

To not use a CRM in today's real estate business is downright crazy and does nothing but lead to marketing-plan failure. A robust CRM makes it a snap to automate your communication and keep track of each and every contact you've made with your leads. It allows you – figuratively, at least – to be in two places at once.

A CRM may also help increase your income. According to Forbes, studies have shown that companies using a CRM product can increase their sales by 29 percent.

4. Forgetting the Importance of a Clear Call to Action

What matters most in an email drip campaign is that recipients do what you want them to do, as urged in your call to action.

A compelling call-to-action is a text link that is simple and that stands out. Begin with a command verb, such as "Sign up" "Download" or "View." Put lots of white space around it so that it's obviously different from the rest of the email's content.

Pay attention to your click-through rate as it indicates the effectiveness of your call to action. Monitor and tweak until you find one that works.

5. Overlooking Professionalism

Unless you have a proofreader or editor on staff, it's important to proofread your work to ensure typos or other errors are corrected. Prospects looking for a professional agent won't be impressed by grammatical errors, broken links, and misspelled words. After all, they may wonder, if you rush through your marketing, what other part of your business are you negligent about?

While not many of us plan to fail, by not planning to succeed, we do ourselves and our businesses a disservice. If you take the time to properly set up your CRM, segment your database, target your content, come up with a compelling call to action, and proofread before you send an email, you'll be on your way to a successful drip email campaign.

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