Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 09, 2018
    Colombian consumers registered the most international web searches for Miami homes in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 11.9 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in March 2018. Colombia has led the rankings for four consecutive months.
    Full story
  • South Florida Multifamily Transactions, Prices Rise in 1Q

    Jun 26, 2018
    South Florida multifamily real estate transactions jumped 8.5 percent year-over-year in 1Q 2018 and per-unit multifamily prices increased in Miami-Dade, Broward and Palm Beach counties, according to the new 1Q 2018 The Quarterly Report – South Florida Commercial Real Estate
    Full story
  • JTHS-MIAMI Realtors Collect 364 Pounds of Food for Needy Palm Beach Residents

    Jun 25, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 364 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of its annual JTHS-MIAMI’s “Move for Hunger” Food Drive.
    Full story
  • Colombia Leads Countries Looking for Miami Homes in February

    Jun 25, 2018
    Colombian consumers registered the most international web searches for Miami homes in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to February data.
    Full story
  • Miami Luxury Home Sales Jump in May 2018

    Jun 20, 2018
    Total Miami luxury home sales rose 24.1 percent year-over-year in May as existing condominium sales rose for the second consecutive month, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami Realtors Join Chapman Partnership to Feed Homeless

    Jun 18, 2018
    Continuing its changing communities initiative, MIAMI Association of Realtors (MIAMI) members and peers again fed dinner to 500 homeless residents on June 14 at the Chapman Partnership’s Downtown Miami Homeless Assistance Center.
    Full story
  • Miami Existing Condo Sales Jump 24.6 Percent in April

    May 24, 2018
    Miami’s existing condominium market posted its best April in three years as condo transactions jumped 24.6 percent and condo dollar volume surged 40.8 percent year-over-year, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. Miami single-family home sales and residential prices rose.
    Full story
  • MIAMI REALTORS® Launches MIAMI Platinum PLUS for its Members

    May 17, 2018
    The MIAMI Association of REALTORS® (MIAMI) is now offering its members subscriptions to MIAMI Platinum PLUS, an exclusive and unparalleled suite of upgraded Realtor products and services, so Realtors can utilize an even higher level of industry tools to improve and expand their business while enhancing the home buying and home selling process for the public.
    Full story
  • Miami Luxury Home Sales Soar in 1Q 2018

    May 15, 2018
    Total Miami luxury home sales surged 12.3 percent in 1Q 2018 as median prices rose for the 25th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • MIAMI REALTORS CEO Named to South Florida’s Most Influential Business Women

    May 14, 2018
    MIAMI Association of REALTORS® (MIAMI) Chief Executive Officer Teresa King Kinney was named one of the top 25 Most Influential Business Women in South Florida. The South Florida Business Journal honored Kinney’s strong record of leadership, community involvement and industry innovation at an event on May 11 in Fort Lauderdale.
    Full story
  • Miami Luxury Single-Family Home Sales Jump in March

    Apr 23, 2018
    Miami luxury single-family home sales posted double-digit gains as median prices for all properties continued rising in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • South Florida Industrial Real Estate Prices, Transactions Rise in 4Q

    Apr 23, 2018
    South Florida industrial real estate prices increased 11.4 percent year-over-year in the 4Q 2017 and the Miami-Dade, Broward and Palm Beach tri-county region posted its second highest industrial transaction volume for the year,
    Full story
  • Patricia Anglero Elected 2018 Broward President of the MIAMI Realtors

    Apr 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Fort Lauderdale broker Patricia C. Anglero as its 2018 Broward Council president. She and all of MIAMI’s leadership boards were installed Feb. 2 at the MIAMI 2018 Inaugural and Awards Celebration.
    Full story
  • MIAMI REALTORS Commercial Partners with Research and Data Firm Vizzda to Provide South Florida Commercial Statistics Reports

    Apr 05, 2018
    MIAMI Association of Realtors Commercial (MIAMI Commercial) has formed a strategic alliance with Vizzda (Visual Data) to provide The Quarterly Report – South Florida Commercial Real Estate, which will offer comprehensive commercial research and statistics to MIAMI’s 46,000 members and the consumers they serve.
    Full story
  • MIAMI Realtors Commercial Association Rebrands as MIAMI Commercial

    Apr 05, 2018
    The MIAMI Association of REALTORS® (MIAMI) has rebranded its commercial real estate organization, to MIAMI Commercial. MIAMI Commercial’s new name and logo is part of MIAMI’s successful expansion of the commercial reach of the Miami Association of Realtors that enhances the 25-year-old organization, which was formerly the Realtors Commercial Alliance MIAMI (RCA MIAMI).
    Full story
  • Miami Condo, Luxury Home Sales Rise in February  

    Mar 21, 2018
    Miami existing condominium and total luxury home sales increased in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami Realtors Expands Presence of South Florida Real Estate at Global Expo

    Mar 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) has increased its presence by 400 percent at the world’s largest commercial real estate conference, MIPIM. MIAMI Realtors will have exhibits promoting South Florida at MIPIM from March 13-16 in Cannes, France as part of the National Association of REALTORS® (NAR) expanded U.S. pavilion. This year, MIAMI has significantly expanded the U.S. and MIAMI/South Florida presence by adding its own adjacent exhibit space.
    Full story
  • Colombia Leads Countries Looking for Miami Homes in January

    Mar 13, 2018
    Colombian consumers registered the most international web searches for Miami homes in January, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to January data.
    Full story
  • Urgent Legal Alert from Florida REALTORS General Counsel

    Mar 06, 2018
    Recently, Florida Realtors became aware of several lawsuits filed against real estate brokers in Miami Dade and Broward counties concerning allegations of discriminatory advertising—a violation of fair housing laws. Specifically, brokers are being sued for discriminating against tenants with Section 8 vouchers. These violations, however, pertain to local ordinances, not the Federal Fair Housing Act. Under these local ordinances, landlords and Realtors are precluded from discriminating against tenants with Section 8 vouchers, as this falls under the protected class "source of income."
    Full story
  • Miami Condo, Single-Family Home Sales Jump in January

    Feb 22, 2018
    Miami existing condominium and single-family home sales rose in January as $1 million-and-up luxury transactions jumped for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story

Doing it Right: Video Marketing

by | Apr 22, 2014

As I began this article, I had to resist the temptation to count all the other articles we've published about video in the last few months. You don't need to do it either, I can tell you it's a lot. So, why write another? Because video can help you win more listings and sell listings more quickly. With something that valuable hanging in the balance, I don't think too much can be said on the subject.

Here are four important points I think need to be made about video marketing.

1) Videos show up on the first page of Google search results (usually).

Very few brokers are going to see a property's listings detail page show up on the first page of search results. It's not surprising, when you remember that you're competing against paid ads and the "big boys" (Zillow,realtor.com®, etc.). However, now that Google owns YouTube, videos hold a special place in search results.

For example, I searched for a property address in Google. Here's what I found. Note that, although the video on the first page, the agent's website doesn't appear for several pages.

l2l_videomarketing

I clicked the link, and watched the video (Which, incidentally, was created by a company I've written about before: Listings-to-Leads.)

 

If this was your listing, you'd be glad to see your video show up so high in search results so that all the traffic and leads come to you rather than some national website. It's also great just to have that video in YouTube, as well. Because of YouTube's overwhelming popularity, many people are searching there as well as – or instead of – Google.

2) Videos are more engaging than any other form of content.

Photos are great. Virtual tours can be even better. But videos take the cake in terms of visitor engagement. How do we know this? Because research provides irrefutable evidence. And we even see it on our own site. When we include a video in an article, time on page (a key metric) goes way up. When people stay longer on your site, they're more likely to convert from visitor to lead. So make sure your videos appear on your site, as well as YouTube.

3) Videos make you look like you know what you're doing.

Okay, you actually DO know what you're doing. But video just helps prove it. When you're in a listing presentation, being able to tell a prospective seller that you've got the tools to create video, the most compelling form of online marketing collateral, is super important. What you don't have to tell them is that there are tools out there that make it really easy and practically effortless to create video. (Go ahead and let them think you're a tech genius!)

4) Video can capture leads (with the right tools)

Like blogging, a lot of people give up too early on video when the work and effort they've put in does not seem to be paying off. This is because video itself does not generate leads! Video needs to be integrated with the overall marketing program for your listings. It shouldn't be a standalone silo.

Leads are generated when you surround your videos with relevant calls-to-action and lead capture. See this property video for an excellent example of video marketing integrated with a listing's overall marketing. Notice in the screenshot below that this broker does not send people to YouTube, but instead puts it in a virtual tour that contains calls-to-action and lead capture.

l2l_videomarketing2

In this case, the links take buyers to the broker website where they can see more homes for sale in the area, to landing pages and a 'Follow This Home' feature that is popular with early-stage buyers.

This way, people that see the video have reasons and ways to engage you for what they want and need. Also, be sure that you put your videos into your single property websites, eFlyers, blog posts and Facebook posts with relevant calls-to-action.

This makes video payoff with more business!

I mentioned Listings-to-Leads earlier, and they are one company that has automated video creation (along with many other marketing tasks). There are other companies as well, and you can read about them in our product directory. You can also read all those other articles about video marketing – they may not be as awesome as mine, but I'll bet they're pretty good.

Broward Events & Classes

Over 4,000 Seminars throughout South Florida

77% Included with your MIAMI Membership - "The Educated Choice" - Hundreds are Included with your MIAMI Membership - all are discounted only for MIAMI Members

Click here for Calendar of East Broward Classes

Click here for Calendar of West Broward Classes

Click here for Calendar of North East Broward Classes