Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Miami Luxury Single-Family Home Sales Jump in March

    Apr 23, 2018
    Miami luxury single-family home sales posted double-digit gains as median prices for all properties continued rising in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • South Florida Industrial Real Estate Prices, Transactions Rise in 4Q

    Apr 23, 2018
    South Florida industrial real estate prices increased 11.4 percent year-over-year in the 4Q 2017 and the Miami-Dade, Broward and Palm Beach tri-county region posted its second highest industrial transaction volume for the year,
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  • Patricia Anglero Elected 2018 Broward President of the MIAMI Realtors

    Apr 07, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Fort Lauderdale broker Patricia C. Anglero as its 2018 Broward Council president. She and all of MIAMI’s leadership boards were installed Feb. 2 at the MIAMI 2018 Inaugural and Awards Celebration.
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  • MIAMI REALTORS Commercial Partners with Research and Data Firm Vizzda to Provide South Florida Commercial Statistics Reports

    Apr 05, 2018
    MIAMI Association of Realtors Commercial (MIAMI Commercial) has formed a strategic alliance with Vizzda (Visual Data) to provide The Quarterly Report – South Florida Commercial Real Estate, which will offer comprehensive commercial research and statistics to MIAMI’s 46,000 members and the consumers they serve.
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  • MIAMI Realtors Commercial Association Rebrands as MIAMI Commercial

    Apr 05, 2018
    The MIAMI Association of REALTORS® (MIAMI) has rebranded its commercial real estate organization, to MIAMI Commercial. MIAMI Commercial’s new name and logo is part of MIAMI’s successful expansion of the commercial reach of the Miami Association of Realtors that enhances the 25-year-old organization, which was formerly the Realtors Commercial Alliance MIAMI (RCA MIAMI).
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  • Miami Condo, Luxury Home Sales Rise in February  

    Mar 21, 2018
    Miami existing condominium and total luxury home sales increased in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors Expands Presence of South Florida Real Estate at Global Expo

    Mar 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) has increased its presence by 400 percent at the world’s largest commercial real estate conference, MIPIM. MIAMI Realtors will have exhibits promoting South Florida at MIPIM from March 13-16 in Cannes, France as part of the National Association of REALTORS® (NAR) expanded U.S. pavilion. This year, MIAMI has significantly expanded the U.S. and MIAMI/South Florida presence by adding its own adjacent exhibit space.
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  • Colombia Leads Countries Looking for Miami Homes in January

    Mar 13, 2018
    Colombian consumers registered the most international web searches for Miami homes in January, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to January data.
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  • Urgent Legal Alert from Florida REALTORS General Counsel

    Mar 06, 2018
    Recently, Florida Realtors became aware of several lawsuits filed against real estate brokers in Miami Dade and Broward counties concerning allegations of discriminatory advertising—a violation of fair housing laws. Specifically, brokers are being sued for discriminating against tenants with Section 8 vouchers. These violations, however, pertain to local ordinances, not the Federal Fair Housing Act. Under these local ordinances, landlords and Realtors are precluded from discriminating against tenants with Section 8 vouchers, as this falls under the protected class "source of income."
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  • Miami Condo, Single-Family Home Sales Jump in January

    Feb 22, 2018
    Miami existing condominium and single-family home sales rose in January as $1 million-and-up luxury transactions jumped for all properties, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Colombia Tops Countries Looking for Miami Homes

    Feb 20, 2018
    Colombian consumers posted the most web searches among foreign countries for Miami homes in December, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida finished as the most-searched U.S. market by international consumers and is a top-five market for consumers in the world’s six largest regions, according to December data.
    Full story
  • Miami Single-Family Homes Post Fifth Biggest Sales Year in History

    Feb 13, 2018
    Miami recorded the fifth-most annual single-family home sales in county history in 2017 as total dollar volume and median prices rose at year-end and in 4Q 2017, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • MIAMI Realtors Releases New 2017 South Florida International Real Estate Report

    Feb 08, 2018
    Foreign home buyers spent more on South Florida homes and purchased more local residential properties in 2017 than the year before, according to the new 2017 Profile of International Home Buyers of MIAMI Association of REALTORS® (MIAMI) Members conducted by MIAMI and the National Association of Realtors (NAR).
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  • Jorge L. Guerra Jr. Elected 2018 MIAMI Realtors Residential President

    Feb 06, 2018
    The nation’s largest local Realtor association has elected Miami broker Jorge L. Guerra Jr. as its 2018 Residential President. He and the entire Board of Directors were installed Feb. 2 at the MIAMI Association of REALTORS® (MIAMI) 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 06, 2018
    he MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today. “From educator of the year to humanitarian of the year to public policy advocates, the MIAMI Awards honors individuals and groups that made the real estate industry and all of South Florida a better place,” MIAMI CEO Teresa King Kinney said.
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  • Miami Native Brian Sharpe to Lead MIAMI Commercial Realtors

    Feb 06, 2018
    The Realtors Commercial Alliance of the MIAMI Association of REALTORS® (MIAMI) has elected Miami native Brian Sharpe as its 2018 president. He and the 2018 RCA Board of Governors were installed Feb. 2 at MIAMI’s 2018 Inaugural and Awards Celebration.
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  • MIAMI Realtors to Honor South Florida Real Estate Industry Leaders

    Feb 02, 2018
    The MIAMI Association of REALTORS® (MIAMI) will honor South Florida real estate’s industry leaders with its 2017 MIAMI Awards at its 2018 Inaugural & Awards Celebration today.
    Full story
  • George C. Jalil Elected to Lead Nation’s Largest Local Realtor Association

    Feb 01, 2018
    The MIAMI Association of REALTORS® (MIAMI) has elected Miami Broker George C. Jalil, RAA, TRC as its 2018 chairman of the board. He and the 2018 MIAMI leadership boards will be installed Feb. 2 at MIAMI’s 2018 Inaugural and Awards Celebration.
    Full story
  • Luxury Miami Home Sales Surge in December

    Jan 24, 2018
    Luxury Miami home sales posted double-digit gains and existing condominium transactions surged year-over-year in December, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. Luxury ($1 million-and-above) existing Miami condo sales jumped 47.6 percent year-over-year, from 42 to 62. Luxury Miami single-family home sales rose 16.7 percent, from 60 to 70. Existing Miami condo sales increased 6.5 percent year-over-year in December, while single-family transactions stayed effectively even (down 0.7 percent).
    Full story
  • MIAMI Realtors Partners to Create Miami Shores’ New Community Destination

    Jan 12, 2018
    The MIAMI Association of REALTORS® (MIAMI) is partnering with several entities to host Party in the Plaza from 5-9 p.m. Saturday, Jan. 13 to celebrate Miami Shores' new pedestrian-friendly space, Plaza 98, at 9802 NE 2nd Ave. MIAMI, sponsors and volunteers recently painted 10 multi-colored, intersecting pineapples on Plaza 98's asphalt to create a new Downtown Miami Shores destination for community gatherings. All ages are welcome for Saturday’s free event
    Full story

Doing it Right: Video Marketing

by | Apr 22, 2014

As I began this article, I had to resist the temptation to count all the other articles we've published about video in the last few months. You don't need to do it either, I can tell you it's a lot. So, why write another? Because video can help you win more listings and sell listings more quickly. With something that valuable hanging in the balance, I don't think too much can be said on the subject.

Here are four important points I think need to be made about video marketing.

1) Videos show up on the first page of Google search results (usually).

Very few brokers are going to see a property's listings detail page show up on the first page of search results. It's not surprising, when you remember that you're competing against paid ads and the "big boys" (Zillow,realtor.com®, etc.). However, now that Google owns YouTube, videos hold a special place in search results.

For example, I searched for a property address in Google. Here's what I found. Note that, although the video on the first page, the agent's website doesn't appear for several pages.

l2l_videomarketing

I clicked the link, and watched the video (Which, incidentally, was created by a company I've written about before: Listings-to-Leads.)

 

If this was your listing, you'd be glad to see your video show up so high in search results so that all the traffic and leads come to you rather than some national website. It's also great just to have that video in YouTube, as well. Because of YouTube's overwhelming popularity, many people are searching there as well as – or instead of – Google.

2) Videos are more engaging than any other form of content.

Photos are great. Virtual tours can be even better. But videos take the cake in terms of visitor engagement. How do we know this? Because research provides irrefutable evidence. And we even see it on our own site. When we include a video in an article, time on page (a key metric) goes way up. When people stay longer on your site, they're more likely to convert from visitor to lead. So make sure your videos appear on your site, as well as YouTube.

3) Videos make you look like you know what you're doing.

Okay, you actually DO know what you're doing. But video just helps prove it. When you're in a listing presentation, being able to tell a prospective seller that you've got the tools to create video, the most compelling form of online marketing collateral, is super important. What you don't have to tell them is that there are tools out there that make it really easy and practically effortless to create video. (Go ahead and let them think you're a tech genius!)

4) Video can capture leads (with the right tools)

Like blogging, a lot of people give up too early on video when the work and effort they've put in does not seem to be paying off. This is because video itself does not generate leads! Video needs to be integrated with the overall marketing program for your listings. It shouldn't be a standalone silo.

Leads are generated when you surround your videos with relevant calls-to-action and lead capture. See this property video for an excellent example of video marketing integrated with a listing's overall marketing. Notice in the screenshot below that this broker does not send people to YouTube, but instead puts it in a virtual tour that contains calls-to-action and lead capture.

l2l_videomarketing2

In this case, the links take buyers to the broker website where they can see more homes for sale in the area, to landing pages and a 'Follow This Home' feature that is popular with early-stage buyers.

This way, people that see the video have reasons and ways to engage you for what they want and need. Also, be sure that you put your videos into your single property websites, eFlyers, blog posts and Facebook posts with relevant calls-to-action.

This makes video payoff with more business!

I mentioned Listings-to-Leads earlier, and they are one company that has automated video creation (along with many other marketing tasks). There are other companies as well, and you can read about them in our product directory. You can also read all those other articles about video marketing – they may not be as awesome as mine, but I'll bet they're pretty good.

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