Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
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  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Real Estate Videos: Boost Listings, Attract Buyers and Prompt Quicker Sales

by | Apr 21, 2014

videoboost_RealtycommanderAnd...Action!

Using video to list a house for sale is an effective tactic to give potential home buyers a more in-depth look at what a property is really like. It gives them a better feel for the home, lets them know more about interesting features that make the house unique, and it offers a better sense of the space. However, this technique is extremely underutilized.

The use of video for real estate listings is (somehow) not yet widespread. According to the National Association of Realtors' 2012 Profile of Home Buyers and Sellers, only 4% of real estate agents use video hosting sites like YouTube to list their homes for sale. However, studies show that roughly 90% of home buyers use the internet to search for real estate listings.

YouTube It

A video listing not only gives home buyers a better look and feel for the house, it can also drive traffic to your online listing and prompt quicker sales. The exposure for online video listings is unlimited – especially when posted on YouTube.

YouTube is the number one online video research destination for home buyers. It is also the second largest search engine and the third most visited website in the world. In addition, YouTube videos typically rank higher on Google – making them more likely to appear on the first page of a search.

Now that you know how and why a video can help your listing, it's time to make one. Easy enough – just do a walk-through holding a camera, right? Not so much...

Hire a Pro

videoboost_realtycommander2First of all, you might seriously want to consider hiring a professional videographer to make your video listing. Although this may seem expensive, if it helps sell the house more quickly (and perhaps at a higher price than anticipated) it will pay for itself in the long run.

A professional videographer has the right tools for the job, so the camerawork will not be shaky or shot from unflattering or compromising angles. They will also be able to edit and implement creative elements such as music and narration to help bring your video to life.

Make It Pop

When choosing the music, don't just throw on another Kenny G track. Although the soothing soft sounds of Mr. G's saxophone can be tempting, it's played out. Pick something that compliments the feel of the house.

Keep the video brief – two minutes max. Anything else will seem drawn out and end up boring your viewers. This could potentially turn them off from the listing, which is the exact opposite of what you are trying to achieve.

Highlight the home's best and most interesting features. You want to really create the 'wow' factor here. Show viewers what makes this property unique and give them a reason to want to come see it in person. Be sure to leave in just enough furniture to give the house a 'lived-in' feeling, otherwise it may seem empty and uninviting.

Lighting is important as well. Use natural light whenever possible and make sure that the house a fresh paint job throughout to make the colors pop in the video.

The House with a View

Here is an excellent example of a YouTube real estate video listing done well and done right:

Of course, not every house you are selling is a $2.285 million Queen Anne with six bedrooms and amazing views throughout but the way this video was executed gives the viewer an exceptional look inside and how the house can and should be lived in.

Videoboost_realtycommander3If you are on a budget and have to do the video yourself, you can easily do a montage of slow-zoom stills – just don't use the same ones included in the original listing. The idea here is to give home buyers a new look at the house – something they don't get with the listing. Put the images in an order that simulates a physical walking tour of the home, and use them to build up excitement.

You don't always have to use narration. If you feel it's unnecessary, you can emphasize details of the property by using captions or subtitles instead.

Above all, remember to make your video unique and creative. Put some time and effort into it. It will show, and it will attract more potential buyers. So stop fretting about how you're going to finally sell that property and start rolling!

To view the original article, visit the Realty Commander blog.