Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

Broward Events & Classes

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
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  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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Keeping Up with Consumer Trends: Status Seekers

by | Apr 16, 2014

Consumer-Trends_homes.comBeing aware of current consumer trends in the real estate industry plays a big part in creating a marketing strategy that is effective, and thus, helps grow your business. But before you can spot these trends in the housing market, you must first understand the social movements that cause them. With that said, we're highlighting a consumer trend that many of you are already familiar with – one that is starting to influence many of your clients when looking for a home - status seekers.

According to a recent Trendwatching.com report, status seekers are those who want to be recognized for their possessions and that strive to be at the top of the proverbial "social hierarchy." They have always focused on purchasing unique, expensive and trendy products to set themselves apart from the rest of society.

Although they still seek these types of products, many are now looking for guilt-free status symbols that will allow them to clear their conscience of the damage done by their consumption (toward the planet, society, or themselves) and still deliver a status boost.

Real estate professionals need to be aware of social trends like this because they usually affect every aspect of a person's life, especially their home. Whatever the most current style might be, status seekers will want their home to complement it. Millennials are the new face of the housing market and are also the most likely to conform to these ever-changing trends, so there will always be something cutting edge that they look for in a home.

A growing percentage of homebuyers and almost all millennials are looking for a house that's been equipped with the most up-to-date technology.Further, millennial status seekers also value eco-friendly technology like flex fuel cars or solar panel technology and are willing to pay a much higher price to get it.

Things such as biodegradable building materials, solar power generators, and smart appliances will all make status seekers feel like they are doing their part in protecting the environment by reducing their impact at home. Keep this in mind when deciding which features to highlight, as it can make a property much more appealing to status seeking clients who value these amenities.

Another key thing to remember when marketing to status seekers is that they want to be associated with people who share the same values. Does the community have special recycling programs? Are there community activities to clean up the neighborhoods?

Being eco-friendly has become a way of life and status seekers are looking for ways to align themselves with this lifestyle. Whether it's through video,blogs, or social media, be sure that you are highlighting parts of the community that support this lifestyle.

To view the article source, visit the Homes.com blog.