Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • MIAMI Commercial & Expo to Explore Industry Trends and Opportunities

    Oct 17, 2018
    The MIAMI Association of Realtors Commercial (MIAMI Commercial) will present its 18th annual Commercial Conference & Expo on Friday, Oct. 19 at the Biltmore Hotel in Coral Gables. Five panels and sessions with more than 15 speakers will analyze the latest trends and opportunities in the South Florida commercial real estate market.
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  • MIAMI Realtors to Showcase South Florida Real Estate at Paris Expo

    Oct 11, 2018
    The MIAMI Association of REALTORS® (MIAMI) along with partner association FNAIM Gran Paris will again promote South Florida’s lifestyle and real estate market at one of France’s largest property showcases, Salon National de L’Immobilier, on Oct. 12-14 in Paris. MIAMI will make several South Florida market presentations at the expo, which is expected to attract 7,000 visitors and 70 exhibitors.
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  • Delegates from Six Countries Confirmed for MIAMI International Real Estate Congress

    Oct 10, 2018
    Delegates from six foreign countries have confirmed their participation for the 24th annual MIAMI Association of REALTORS® (MIAMI) International Real Estate Congress on Oct. 28-30 at the Biltmore Hotel. MIAMI will announce more participating countries soon as it prepares to host the international real estate event of the year, attended by more than 300 real estate professionals.
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  • Total Miami Home Sales Jump Double Digits in August 2018

    Sep 20, 2018
    Total Miami-Dade County home sales surged 13.3 percent year-over-year in August with single-family homes and condominium markets posting double-digit gains as total luxury sales, median prices and dollar volume increased, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Colombia Continues to be Top Country Searching for Miami Homes

    Sep 17, 2018
    Colombian consumers registered the most international web searches for Miami homes in June, according to a new report by the MIAMI Association of Realtors (MIAMI). Colombia registered 12 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in June 2018. Colombia has led the rankings for seven consecutive months.
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  • MIAMI Realtors Showcase South Florida Real Estate at Brazilian Convention

    Sep 14, 2018
    The MIAMI Association of REALTORS® (MIAMI) promoted South Florida real estate at one of Brazil’s largest real estate events, the Secovi-SP Convention, on Aug. 26-28 in São Paulo. Secovi-SP, Latin America’s largest trade union, was MIAMI’s first of 178 foreign partner associations worldwide.
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  • JTHS-MIAMI Realtors Raises Money for Palm Beach’s Center for Child Counseling

    Sep 13, 2018
    The Young Professionals Network of the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) donated about $7,560 to the Center for Child Counseling in Palm Beach Gardens from proceeds raised from their annual Battle of Bartenders event.
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  • South Florida Office Dollar Volume Surges in 2Q 2018

    Sep 04, 2018
    South Florida office dollar volume rose to its highest value in the past three quarters, according to the new 2Q 2018 The Quarterly Report – South Florida Commercial Real Estate released by data firm Vizzda (Visual Data) and the MIAMI Association of Realtors Commercial (MIAMI Commercial).
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  • Miami Existing Condo Sales Continue Upward Trend in July

    Aug 22, 2018
    Miami-Dade County existing condominium sales increased year-over-year for the fifth time in the last seven months as median prices rose for all properties in July 2018, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors to Exhibit at Colombia’s Largest Real Estate Expo

    Aug 09, 2018
    The MIAMI Association of REALTORS® (MIAMI) will again promote South Florida’s lifestyle and real estate market at Colombia’s largest property showcase, El XII Gran Salón Inmobiliario – Feria Internacional, starting today through Sunday, Aug. 12 in Bogotá, Colombia. MIAMI will make a South Florida market presentation at the 13th annual expo, which is expected to attract 30,000 visitors and 200 exhibitors.
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  • Miami Condominium Sales Rise in 2Q 2018

    Aug 08, 2018
    Miami-Dade County existing condominium sales surged 5.6 percent in 2Q 2018 as median prices for all properties rose for the 26th consecutive quarter, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • JTHS-MIAMI Realtors Collect School Supplies for Boys & Girls Clubs of Palm Beach County

    Aug 06, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected $800 worth of school supplies for Boys & Girls Clubs of Palm Beach County children during its annual school supply drive.
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  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 24, 2018
    Colombian consumers registered the most international web searches for Miami homes in April, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 12.2 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in April 2018. Colombia has led the rankings for five consecutive months.
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  • Luxury Sales Continue to Rise while Limited Supply in Lower Price Points Results in Fewer Sales, Increased Prices

    Jul 23, 2018
    Miami-Dade County luxury real estate sales continue to increase while lower price points experience strong demand and limited supply, resulting in price increases countywide, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Colombia Continues to be Top Country Searching for Miami Homes

    Jul 09, 2018
    Colombian consumers registered the most international web searches for Miami homes in March, according to a new report by the MIAMI Association of REALTORS® (MIAMI). Colombia registered 11.9 percent of all international searches on MIAMI’s portal, www.MiamiRealtors.com, in March 2018. Colombia has led the rankings for four consecutive months.
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  • South Florida Multifamily Transactions, Prices Rise in 1Q

    Jun 26, 2018
    South Florida multifamily real estate transactions jumped 8.5 percent year-over-year in 1Q 2018 and per-unit multifamily prices increased in Miami-Dade, Broward and Palm Beach counties, according to the new 1Q 2018 The Quarterly Report – South Florida Commercial Real Estate
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  • JTHS-MIAMI Realtors Collect 364 Pounds of Food for Needy Palm Beach Residents

    Jun 25, 2018
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 364 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of its annual JTHS-MIAMI’s “Move for Hunger” Food Drive.
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  • Colombia Leads Countries Looking for Miami Homes in February

    Jun 25, 2018
    Colombian consumers registered the most international web searches for Miami homes in February, according to a new report by the MIAMI Association of REALTORS® (MIAMI). South Florida remains the most-searched U.S. market by international consumers and a top-five market for homebuyers in the world’s six largest regions, according to February data.
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  • Miami Luxury Home Sales Jump in May 2018

    Jun 20, 2018
    Total Miami luxury home sales rose 24.1 percent year-over-year in May as existing condominium sales rose for the second consecutive month, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Realtors Join Chapman Partnership to Feed Homeless

    Jun 18, 2018
    Continuing its changing communities initiative, MIAMI Association of Realtors (MIAMI) members and peers again fed dinner to 500 homeless residents on June 14 at the Chapman Partnership’s Downtown Miami Homeless Assistance Center.
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How Brokers Can Boost Their Site's SEO

by | Apr 16, 2014

With many brokers still frustrated with the performance of their website SEO, we thought now was a good time to revisit our previous presentation, "Does Your Broker Website Compete Effectively?"

If you're worried abou losing traffic to third party sites like Zillow and Trulia, watch the video below to learn how to build traffic to your site, improve your visitors' experience, and convert those visitors into leads. For a quick-and-dirty overview, see our notes on the next page.

Read on for highlights from each of our three speakers, and to view the recorded presentation.

Find Out What Consumers Want

Since 2011, traffic to broker websites has gone flat, while activity on third party sites has flourished. To understand why this is, we need to turn our attention to broker websites, which have traditionally been developed around the business needs of the broker.

However, it's consumers that drive success--not brokers, MLSs, or even agents. If you don't understand what the consumer looks for in a real estate website, you have no foundation on which to build a successful online presence.

So what do consumers want? According to WAV Group, they want:

  • Education - Consumers often feel lost during the homebuying process. They want to know what to expect during the homebuying process, what can go wrong, and what decisions they'll face.
  • Service and quick response - During their research process, homebuyers want service--they don't want to be converted. They want you to respond quickly, and they want support services throughout their property search.
  • Clarity - Many brokerage websites are messes of unorganized information. By including everything under the sun, brokers may think they're being thorough, but they're only confusing visitors--and driving them away.

You can create an effective website through clean, organized design and by understanding the intent of your visitors.

Learn How Consumers Think

Competing effectively requires a constant evaluation of usability, according to David Camp of Real Estate Digital. This is not just a singular event, it's an ongoing process.

Usability starts with understanding the mindset of today's online consumer, including:

  • Attitude - "Don't waste my time; Give me what I want how I want it; Give it to me now." Not understanding this outlook of "now-ism" will prevent you from reaching the consumer.
  • Behavior - Users exhibit these behaviors across all real estate websites: Searching for listings, Saving searches and listings; Consuming content on home values, market trends, and demographics. Only after these basics are in place on your website can you begin to create a higher level of engagement.
  • Hunger for local content - Today, 73% of all searches are for local content. Ideas for local content include landing pages, ebooks, and dynamic information on area markets, trends, and demographics.

Once you know what your visitors want, you need to understand how they use your website. Use analytics tools to follow their search experience, see how they navigate through your site, and evaluate their search keywords. Be sure to also measure key performance indicators, like time on site and bounce rates, as these demonstrate your visitor's level of engagement.

To increase engagement levels, it's critical to evaluate your website. Of particular importance is the "make or break page." This is your listing detail page and lots of time and traffic are spent here. Evaluate your URL structures, as well as your calls to action (are they measurable? positioned correctly?).

To learn more, contact RED@realestatedigital.com for their Website Platform Usability and Conversion Guide.

Build a Website Strategy

Gone are the days of keyword stuffing and buying links. Now, search is all about meeting the user's intent. Search engines like Google try to determine intent by weighing where the user is searching from, the content of their query, and their previous search history.

So it follows that effective search engine optimization is all about connecting your site's content with the user's intent. The Search Agency's holistic SEO approach--dubbed h(SEO)--encourages site owners to do this by "thinking beyond the link" to content strategy, analytics, and social media.

Key components of this approach include:

  • Creating relevance - This can be achieved with focused onsite content that satisfies homebuyer's search intent. As mentioned earlier, searchers crave local content. Demonstrate your local expertise by creating content that satisfies this hunger and connects with their intent.
  • Building authority - This is all about creating social visibility by becoming a "legitimate topic expert." You can do this by deploying off-site assets that create brand and topic associations, citations, affiliations, connections and mentions within social media, blogs, publishers, and other relevant authority venues.
  • Engagement - Measure onsite user experience and interaction by reviewing analytics for poor engagement. Metrics like high bounce rates indicate that user intent may not be satisfied. Also, make sure that all content is shareable.

For more information, download The Search Agency's whitepaper, h(SEO)-A Holistic Approach to Search Engine Optimization.

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