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Daylight Savings Time Is Dead. Long Live Daylight Savings Time.

by | Mar 11, 2014

grasshopper_countr-ugenIf it's time for anything, it's time to breathe some new life into your e-mail.

There are many certainties in this life: death, taxes, and that you're sure to get an e-mail reminder from your REALTOR® that it's time to "spring forward" or "fall back." This is great information, sure, but it's the same, year in and year out. It's expected and, let's face it, probably gets ignored more often than not.

It's time for something different.

Most e-mail campaigns—drip or otherwise—talk AT the recipients. They are jam-packed with shiny templates, clickable doo-dads, and lots of data that do little to capture your customers' attentions. Wouldn't it be nice, for a change, to talk TO your customers?

That's what Happy Grasshopper makes possible.

I know that if it was me, I'd be far more likely to remember the person who sent me a message about an inspiring story, funny video, or captivating photo—and who wanted to have a real, human conversation about it—than I would the one who sent data that were irrelevant to me.

"But those statistics are important–my customers need to know the market conditions!"

Yes. They sure do. But really, the conditions of the market aren't going to influence a person to buy or sell a home. They're going to do that when they're ready to do that. Until then, those data just don't matter all that much. If, instead, you've been actively engaging them, really talking to them? Well, they'll be much more likely to remember you when they are ready to make their move.

It's time.

Those messages about Daylight Savings Time and all of those other classics of the real estate profession (see: recipes, changing the batteries in your smoke detectors, and "now really is the best time to buy a home!") are fine. That's it: they're just fine. But wouldn't it be great to have something a whole lot better than fine? Something that doesn't talk about Daylight Savings Time, something that gives you time to do all of the other important things that make your business work?

It's time for something new.

To view the original article, visit the Happy Grasshopper blog.

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