MIAMI Association of REALTORS




Where is Your Original Content?

by | Mar 04, 2014

writing-laptopFirst we were all suspicious about how the Internet would influence the future of the real estate professional. Then we embraced it, and we dutifully got ourselves a website. 

As we became savvier, we started blogging, generating great new content on a regular basis, something Google and Yahoo love. Just about the time we thought we had it all handled, along came Facebook and other social media sites. Now we have Facebook, Google+, Twitter, Instagram, YouTube, Pinterest and others. Each touts its own market share and user demographic.

No big deal, as we all have extra hours every day to post to these many social sites while we're still posting to our own website and blog. NOT! So, we're doing our best to publish new and regular content to our blog and/or website and now we have to do regular status updates and informational posts to the social sites.

Where does all of the creativity and time come from? Let's prioritize a bit, because the search engines only give credit for original content. If you post something to Facebook or another social site and post a substantially similar version to your site or blog later, the social site gets complete credit for the content.

Changing a few words isn't going to help. A significant portion of the content must be different. It's true that many people post abbreviated content on the social sites, so it may not be a problem. However, a good approach is to consider your MOST important presence on the Web to be your own personal site or blog. Nothing should come before that.

What many people forget is that your content is forever and cumulative. So, constantly making your site/blog the priority for content is building a large library of local real estate related content that is growing and always original if that's the way you posted it. It can never lose priority to a copy. So over time you're building an SEO powerhouse.

A really effective approach to social site posting is to publish more of your own website content. Huh!? What you do is to put your emphasis and effort on growing your own site with great content. Then take snippets of that content and use them as "teaser" posts on the social sites. Link back to your original content.

This gives the SEO benefit to you, not Facebook. They can remove or restrict your content on a whim; just read your user agreement. If you got into real estate to be your own boss, why would you work to promote the site and interests of Facebook, or any other social site? Your site is the priority and you'll not lose a thing by giving it top priority.

Think about it. If you post first on Facebook and then substantially the same content to your website, Facebook gets SEO preference for the original content. However, what do you get? You get the exposure from your followers or friends. You'll get that anyway if you are simply copying content from your own site or blog.

The power of content lies with the originator. That's you. Don't give away your power to a social site. Put all content on your site first, then paraphrase or even copy it to the social sites. And, you can post the exact same excerpt to every social site because the value of the content there is with the people following you who read it.

To view the original article, visit the WebsiteBox blog.

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