JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
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  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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Why You Should Consider Exclusive Licensing

by | Apr 22, 2014

stand-out-from-crowdHave you ever received the same marketing message from multiple companies? We have. Our CEO, Victor Lund, was recently telling me how three different brokerages sent him the exact same "Spring Forward" postcard. Though each "customized" the message with their logo, they also distributed it via Facebook, Twitter, and email. That's 12 exposures to the same boring message!

As an industry, we can do better. How phony do you look when you're doing the exact same thing as the competitor across the street? What's more, how do you differentiate yourself when all you're doing is exactly what everyone else is doing?

We recently talked about exclusivity in email marketing. The buck doesn't stop there, though. If you want your brokerage to remain competitive, consider purchasing an exclusive license for your company website and back office solutions.

The What and the Why of Exclusive Licensing

So what is an exclusive license? In short, it's a way to guarantee that the product you've purchased cannot be used by any other broker in your area. While more expensive than a non-exclusive license, exclusive licensing pays off in other ways.

Here's a scenario. Let's say you've decided to purchase a virtual office website (VOW) for your brokerage. You like how they provide consumers more data than IDX-enabled websites--information about active, pending, sold, and even expired listings. You appreciate how this brings you moreknowledgeable buyers and sellers and encourages consumers to use your site instead of another broker's.

However, if another company in your area has the same great idea and licenses the same VOW as you, the value of your website is diffused. If consumers can access the same data and tools on another site, why should they comes to yours?

This is where exclusive licensing is beneficial. "Consumers get confused when they see multiple sites offering the same information," says Dennis Vaughn, founder of VOW provider Quantum Leads. Quantum Leads is one of the few companies that offers brokers exclusive licenses by MLS or zip code. The solution provides extensive property history and sales data, resulting in highly engaged and educated consumers. Real estate is a competitive business, Vaughn reminds us. Exclusive licensing prevents the competition from offering that same valuable data.

The advantages of exclusivity applies to broker back office solutions, too. Like your website, back office software is a foundation technology for brokerages today. The product you use becomes part of your company culture, and can even be used as a recruiting and retention tool. Offer agents solutions that are better than what they're currently using. Providing the same tools as every other brokerage in your area only weakens your value proposition.

And, in the end, it's all about value--value to consumers, to your agents and your bottom line. You're already investing money into systems to make you successful, so consider going the extra mile to make sure what you're offering is unique.