JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
    Full story
  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
    Full story
  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
    Full story
  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story
  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
    Full story
  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

3 Questions about Becoming a Neighborhood Expert

by | Apr 21, 2014

neighborhood-cityYou've heard before that you should establish yourself as the "Neighborhood Expert." But what does this really mean? Why should you do it? And, more importantly, how do you do it? Let's answer these questions.

1) What does it mean?

When we talk about becoming a neighborhood expert we mean that you should have specialized knowledge about a specific area of your community. You should understand the current real estate market conditions in that area – the price trend in the neighborhood, the level of inventory, average days on market, current transaction activity, as well as demonstrate market conditions that might impact real estate values in the area. Can you be a neighborhood expert in every neighborhood in your city? Perhaps, if you live in a small enough community. Most likely, you're only an expert in several neighborhoods.

2) Why do it?

Today's consumers are increasingly skeptical about the value of real estate agents. Advanced technology, belonging to a well-respected brokerage, and impressive stats (such as high list-to-sell ratio or fewer days on market) are a few ways to demonstrate your value. Becoming a neighborhood expert is another.

3) How do agents accomplish it?

There are two different considerations here: actually being the neighborhood expert and being perceived as a neighborhood expert.Becoming a neighborhood expert requires you to study an area carefully, looking at present and past real estate conditions. Market analysis toolscan help you do this. Other than recommending that you immerse yourself in an area, study the stats, and talk to homeowners there, there's not a lot more I can tell you about becoming a neighborhood expert. You simply have to put in the work and the time.

As far as perception as a neighborhood expert, I have a lot more to say. There's a lot you can do to build your profile:

  • Create a blog devoted to real estate in that neighborhood. Post about new listings, market statistics, news, points of interest, restaurant reviews – all in the neighborhood.
  • Create a website devoted to real estate in that neighborhood.Include only listings in that area.
  • Network with homeowners in the neighborhood and other real estate professionals, discussing your specialization in that neighborhood. Get your name out there!
  • Aggressively prospect for listings in that area. The more listings you represent in an area, the more believable your claim as a neighborhood expert will be. It's a matter of optics. When someone drives through the neighborhood and they see an overwhelming number of yard signs with your name and logo on them, they're going to assume you know what's up in that neighborhood.
  • Use video.

Let's talk about this last bullet point. I recently had the opportunity to reviewMarket Videos – a collaboration between Terradatum and VScreen. During the demo, I couldn't help thinking that this tool would be a great way to establish oneself as a neighborhood expert.

In case you haven't read my review, here are the basics: Market Videos use market statistics from Terradatum to provide the snapshot of a specific area (defined by the agent based on zip code, neighborhood, etc.). The statistics are presented in an engaging video format and the videos are updated each month. The videos can be embedded on your website, uploaded to YouTube, circulated via email, and shared on social media. By creating video about a specific neighborhood and distributing the heck out of it, you're providing valuable information to current homeowners in the neighborhood, prospective buyers interested in the neighborhood, and everyone in between.

Are you a neighborhood expert?

How did you accomplish it and establish your reputation? Share your techniques in the comments below. Thanks!