JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Recruiting: Attracting the Agents of the Future

by | Apr 18, 2014
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Just as repeat and referral business is the lifeblood of a real estate agent, recruiting is critical to the success of any real estate brokerage. (See my recent article on past client recruiting.)

A recent survey of 1,500 managers found that:

  • 96% believe recruiting is a crucial task.
  • 79% perceive recruiting as an overwhelming challenge.
  • 86% cannot easily present why their organization is different or what value they offer agents.

For most managers, recruiting is a difficult, but necessary, part of the business.

Several years ago, I did a profile of one of the top CENTURY 21 firms in the nation. The firm had 11 offices with more than 900 sales associates and was reporting more than $2 billion in sales at the time. Despite the fact that they were enrolling more than 1,200 new recruits in their real estate school each year, it was still difficult maintaining a high-quality staff while continuing to expand.

Over the course of several months, we studied the firm and put together a multi-faceted action plan that included everything from determining which agents to target, an action plan, a custom email campaign, goals and tracking.

The first thing we did was learn as much as we could about his company, the key factors behind its growth and success and why successful agents not only joined the firm, but stayed with it. We interviewed managers, staff and agents and came up with a list of benefits. Then, we researched the reasons agents make career decisions.

What do experienced agents want most? Here are the top 10 reasons agents cited as factors in associating with a specific real estate firm.

  • More income/higher commission splits.
  • Good reputation of firm and brand in areas of customer satisfaction, quality service and marketing results.
  • Marketing, advertising and promotional support that will give them a competitive edge in competing for homebuyers and sellers.
  • State-of-the-art technology support, ranging from phones to computers and the Internet.
  • Good location of office, firm.
  • Access to referrals: both network and in-house referral bases.
  • Strong management, support staff and support systems in a compatible environment.
  • Recognition among peers locally, regionally and nationally.
  • Access to advanced skill training to take careers to the next level.
  • Specialty marketing opportunities such as Fine Homes and corporate relocation.

It is interesting to note that although commission income was at the top of the list, agents found importance in office support, particularly in the area of marketing and technology.

According to a 2012 technology survey of members by the National Association of REALTORS®, only 64 percent of agents have a personal website. That is a huge opportunity for savvy brokers.

In Part Two of this series, we will look at some simple steps to setting up your own recruiting program or leveraging the plan you currently have in place.

To view the orginial article, visit the WebsiteBox blog.