JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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How Brokers Can Boost Their Site's SEO

by | Apr 16, 2014

With many brokers still frustrated with the performance of their website SEO, we thought now was a good time to revisit our previous presentation, "Does Your Broker Website Compete Effectively?"

If you're worried abou losing traffic to third party sites like Zillow and Trulia, watch the video below to learn how to build traffic to your site, improve your visitors' experience, and convert those visitors into leads. For a quick-and-dirty overview, see our notes on the next page.

Read on for highlights from each of our three speakers, and to view the recorded presentation.

Find Out What Consumers Want

Since 2011, traffic to broker websites has gone flat, while activity on third party sites has flourished. To understand why this is, we need to turn our attention to broker websites, which have traditionally been developed around the business needs of the broker.

However, it's consumers that drive success--not brokers, MLSs, or even agents. If you don't understand what the consumer looks for in a real estate website, you have no foundation on which to build a successful online presence.

So what do consumers want? According to WAV Group, they want:

  • Education - Consumers often feel lost during the homebuying process. They want to know what to expect during the homebuying process, what can go wrong, and what decisions they'll face.
  • Service and quick response - During their research process, homebuyers want service--they don't want to be converted. They want you to respond quickly, and they want support services throughout their property search.
  • Clarity - Many brokerage websites are messes of unorganized information. By including everything under the sun, brokers may think they're being thorough, but they're only confusing visitors--and driving them away.

You can create an effective website through clean, organized design and by understanding the intent of your visitors.

Learn How Consumers Think

Competing effectively requires a constant evaluation of usability, according to David Camp of Real Estate Digital. This is not just a singular event, it's an ongoing process.

Usability starts with understanding the mindset of today's online consumer, including:

  • Attitude - "Don't waste my time; Give me what I want how I want it; Give it to me now." Not understanding this outlook of "now-ism" will prevent you from reaching the consumer.
  • Behavior - Users exhibit these behaviors across all real estate websites: Searching for listings, Saving searches and listings; Consuming content on home values, market trends, and demographics. Only after these basics are in place on your website can you begin to create a higher level of engagement.
  • Hunger for local content - Today, 73% of all searches are for local content. Ideas for local content include landing pages, ebooks, and dynamic information on area markets, trends, and demographics.

Once you know what your visitors want, you need to understand how they use your website. Use analytics tools to follow their search experience, see how they navigate through your site, and evaluate their search keywords. Be sure to also measure key performance indicators, like time on site and bounce rates, as these demonstrate your visitor's level of engagement.

To increase engagement levels, it's critical to evaluate your website. Of particular importance is the "make or break page." This is your listing detail page and lots of time and traffic are spent here. Evaluate your URL structures, as well as your calls to action (are they measurable? positioned correctly?).

To learn more, contact RED@realestatedigital.com for their Website Platform Usability and Conversion Guide.

Build a Website Strategy

Gone are the days of keyword stuffing and buying links. Now, search is all about meeting the user's intent. Search engines like Google try to determine intent by weighing where the user is searching from, the content of their query, and their previous search history.

So it follows that effective search engine optimization is all about connecting your site's content with the user's intent. The Search Agency's holistic SEO approach--dubbed h(SEO)--encourages site owners to do this by "thinking beyond the link" to content strategy, analytics, and social media.

Key components of this approach include:

  • Creating relevance - This can be achieved with focused onsite content that satisfies homebuyer's search intent. As mentioned earlier, searchers crave local content. Demonstrate your local expertise by creating content that satisfies this hunger and connects with their intent.
  • Building authority - This is all about creating social visibility by becoming a "legitimate topic expert." You can do this by deploying off-site assets that create brand and topic associations, citations, affiliations, connections and mentions within social media, blogs, publishers, and other relevant authority venues.
  • Engagement - Measure onsite user experience and interaction by reviewing analytics for poor engagement. Metrics like high bounce rates indicate that user intent may not be satisfied. Also, make sure that all content is shareable.

For more information, download The Search Agency's whitepaper, h(SEO)-A Holistic Approach to Search Engine Optimization.