JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
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  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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Are You a Spammer and Don’t Realize It?

by | Apr 16, 2014

email-delugeWhen someone mentions email spammers, do you picture sleazy con artists selling Viagra, get-rich-quick schemes and match-making services?

You certainly don't picture yourself, do you? But if you're not careful about the marketing emails you send out, you could end up being labeled a spammer.

All it takes to be pegged as a spammer is a single person who responds to your marketing newsletter by clicking the "spam" button in their email menu.

At best, a "spam" click dumps all future emails from you into the person's trash can. At worst, you collect enough spam reports to inspire an Internet Service Provider (think Yahoo, Gmail or Comcast) to block emails from you to their customers.

To avoid picking up a reputation as a spammer, follow these five tips:

1. Make it easy to opt-out of your e-newsletter

Yes, you read that right. You want it to be just as easy to leave your email list as it is to click the "spam" button. If your clients aren't enjoying your e-newsletter, you need to find one they do like.

At HomeActions, we include an unsubscribe button at the end of every email. The unsubscribe button isn't just good marketing, it's also legally required by the federal CAN-SPAM law for most commercial emails.

2. Ask for feedback about everything

Letting clients rate your articles is like having a weekly focus group at no cost. We handle this by putting an "Article Feedback" button at the bottom of every article. It takes the viewer to a page that looks like this:

HomeActions_spammer

We get comments from every issue. The comments tell us what homeowners like and don't like about the articles we write. We also pay attention to articles we hear nothing about – that tells us homeowners aren't interested in a topic.

If adding a comment-collection link is beyond your technical ability, perhaps you can add a "rate this article" button that opens an email addressed to you.

3. Make sure people realize the email is coming from you

Don't tinker with your format, banner/masthead or change your email address unless you have absolutely no choice but to do so. No matter how many times you warn your contacts about the move, someone will fail to recognize your new address and start reaching for the spam button.

CAN-SPAM says you have to put your physical address in the emails. Go beyond and use a big marketing head shot photo, recognizable logo and a familiar masthead/banner. They all clue your contacts into the fact that this e-newsletter is coming from you.

4. Partner with an email marketing firm that knows what it's doing

Choosing an inept partner to deliver your email can land your newsletter in the spam bucket. Experienced e-marketing and e-newsletter firms have established relationships with Internet Service Providers. They know how to CYA when someone reports your newsletter as spam.

If you're a do-it-yourself e-newsletter person, respond promptly to any spam reports you're sent.

5. Send really great articles with information people can use

A lot of agents think they should be sending their clients information about selling and buying homes. I disagree (unless you have your email list segmented to send buying tips to buyers and selling tips to sellers).

Most agents have only a single email marketing list. And 90 percent of the people on it aren't currently doing a real estate transaction. What they are doing is living in the home you sold them.

Focus on what interests them -- enjoying their home and maximizing its value – and you'll be welcomed in their email box instead of tossed into the spam folder.

Barry J. Friedman, CPA, CEO of HomeActions, creates communication platforms that keep Realtors® connected with their clients throughout the homeownership lifecycle. A thought leader in effective and efficient real estate marketing strategies, lead generation and data analysis, his bimonthly Realtor-to-consumer e-newsletters reach more than a million homeowners.