JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

The Secrets to Email Marketing Success - The full video recording from our recent webinar.

by | Apr 15, 2014

Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence.

To learn more, check out the recorded webinar below or click through to our notes on the next page.

According to NAR, while 86% of consumers are happy with their agent, only 23% hire them again. This is largely preventable if you stay in touch after the sale. One of the easiest ways to do this is via an email newsletter.

But what's the secret to success with email? We teamed up with the newsletter experts at HomeActions to find out. Here are three standout tips:

Build Your Database

"Everytime you see an email address, get it in the system," HomeActions President Albert Clark told attendees. Seventy percent of the sales of top producing agents comes from former clients and their broader sphere of influence. The first step to achieving this is to build a robust and growing database of contacts.

Associate real estate broker Charles Olson of Keller Williams in Brooklyn, NY offers advice on how to do this. "You probably have more sources of contacts than you might realize," Olson says. One way he builds his database is by adding the email addresses of the parents of his children's peers from school and Little League. "I subscribe them to my newsletter, and they love it. They thank me for it when they see me at the next game or the next school meeting. You've got to look everywhere for your audience and everyday I'm adding contacts to my database. Just think far and wide about who you could be adding and you'll be that much more successful."

Personalize with Hyper-local Information

Next, Clark recommends ditching the canned content and adding "something personally relevant or hyperlocal. Consumers really don't care that home sales are up 12% in California, but they do care what's going on in their neighborhood. So to the degree that you can help them with that and help them understand the marketplace locally, you're going to do a better job."

Hill Slowinski, a Realtor in the Washington, D.C. area concurs. "Adding commentary and adding content to the newsletter is another feature that differentiates it from one just going out on its own. I get a lot of newsletters from people in the financial services industry, and other industries, which are pretty canned. So when my clients see mine that has something that I've added to it, they really recognize it right away."

Slowinski customizes his newsletter with commentary explaining market trends, links to market charts, infographics, and more. "I'll add a testimonial once in a while; I'll talk about what our CEO sees the market doing; I'll add preparation tips. I can feature my listings on here and add links to the video tours. It's a great way to add something that's substantive, informative--and it's useful."

According to HomeActions, other agents have had success adding things like RPR reports, local MLS reports, broker provided data, and more.

Track Warm Leads

When considering a newsletter solution, be sure to choose one with robust analytics capabilities. "Back end metrics let you see consumers engaging in content, what they're clicking on, what they're opening multiple times, and what they're sharing on Facebook," says HomeActions co-founder Clark. Analytics lets you analyse the behavior of your database and see what readers are clicking on. "If they're click on your home at 1212 Elm St, it might be a good time for a phone call," says Clark. "Work the warm leads!"

For more on staying in touch with your sphere, watch the full webinar recording.