JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
    Full story
  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
    Full story
  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
    Full story
  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story
  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
    Full story
  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
    Full story
  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
    Full story
  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
    Full story
  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
    Full story
  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Case Study: Creating the Local Search Experience

by | Apr 15, 2014

Most people searching online are looking for something local. They're searching for real estate or restaurants or parks in a very specific geographical region. A smart broker will be aware of this and will respond with appropriate online marketing strategies. But how do you create the local search experience? One of our local brokers is doing it right.

Century 21 Hometown Realty ("C21 Hometown") is a leading broker in San Luis Obispo County, with a presence in Ventura County and Southern California as well. They use technology wisely – for consumers, their brokerage, and agents. They've created community pages to satisfy their customers' desire for the local search experience.

Here's a peek at one of their community pages. Since this image is pretty small, you may just want to check it out here.

wolfnet_c21-comm-page

So, what's on this community page?

  • Copy. At least 300 words describing the area and detailing any factors that might influence the local real estate market.
  • Graphics. People love visuals. Using a graph or chart to depict real estate trends is a great way to capture your visitors' attention. Photos of the area are also nice – just be sure they look professional. 
  • A custom search. A button that leads them to a custom search for that specific city, zip code, or neighborhood is a MUST.

 

What are the benefits of community pages?

  • SEO. Because the graphs in our case study are updated automatically, the pages that contain them are re-indexed regularly, which gives you an SEO bump. The community-focused pages also allow you to emphasize search terms like "santa maria real estate" or "real estate santa maria." You'll include the search terms in the on-page copy as well as the meta data (which the search engine spiders will see but actual people won't).
  • Enhanced property search experience. Your visitors will appreciate these pages. Your custom search saves them time. The local information and data you provide will help inform their real estate sale or purchase. This results in loyalty – to your website and to you.
  • Neighborhood Expert status. We've talked ad nauseam about becoming the Neighborhood Expert. So, I'm not going into the nitty gritty details of the concept here. Suffice it to say that you do want to be the neighborhood expert and community pages are just one more way to prove that you are.

How did they do it?

If you want to emulate C21 Hometown, you'll need to find a website provider who allows custom pages and custom IDX searches. C21 Hometown's website developer is WolfNet. WolfNet offers WordPress based, custom designed websites as well as IDX or VOW that integrates quite neatly. If you already have a WordPress site, they also offer a plugin that features IDX and the ability to create custom searches.

Learn More