JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
    Full story
  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
    Full story

Are You Telling Your Real Estate Story?

by | Apr 12, 2014

All great marketers tell stories...

Screen_shot_2014-04-10_at_11.39.19_AMThis concept is so true. Marketing expert Seth Godin recently retitled his famous book, All Marketers Are Liars Tell Stories.

This book is famous for a reason. Despite being written close to a decade ago, it holds evergreen value in the marketing world, regardless of how many technological advancements the world has seen since Godin first published it.

Godin originally published the book in 2005, which doesn't seem like that long ago until you consider that "mobile" hardly existed, tablets were pieces of stone in the Bible, Twitter was poor vocabulary for an annoying bird, and Facebook was a new phenomenon with college students.

Think of how technology has advanced over the past eight years. Few had smartphones in 2005. Fast forward to the present, where we all could soon be wearing computers built into the lens of our glasses.

And yet, great marketing principles remain universal.

Godin demonstrated as much in his book when mentioning REALTOR®, Arthur Riolo.

Riolo is a Hudson, NY real estate agent who has built his business aroundtelling the stories of the community he serves.

Did you pick up the key to that sentence? Telling stories.

Not necessarily the kind of stories you might tell your family. But the story of who you are and what your company does. What makes you different? Why would someone who barely knows you want to work with you?

Screen_shot_2014-04-10_at_11.40.35_AMWe talk a lot about how real estate engagement has changed (see our free whitepaper on the recent shift in real estate lead engagement). The park bench and billboards of yesterday probably didn't tell your story. The newspaper ad showing your houses was a beneficial business necessity, but it still didn't tell a story.

Leveraging a Blog to Tell Your Story

The more advanced real estate gets, the more important it is to tell your story. This requires you to have a story to tell, and to have the ability to tell and broadcast your story. One simple way to tell your story is through blogging.

We blog regularly here at Delta, and not simply because of the interesting information blogging allows us to broadcast to the marketplace. Blogging also offers a strong SEO benefit to us because our website is consistently being updated with fresh, unique content. And as people read our blog, interact with it and share it socially, Google rewards us in its search rankings.

Blogging can also benefit you greatly as a real estate professional. It can help your real estate business rank higher in the search engines, highlight your properties, capture leads and spread your brand virally across social networks, growing your sphere of influence.

If you are not leveraging blogging to help tell your story to the marketplace, you need to be, and our experts are here to help you get started. We invite you to browse our blog where you can find more valuable information that will help you tell your own story!

To view the original article, visit the Delta Media Group blog.