JTHS Council of the MIAMI Association of REALTORS - Jupiter, Tequesta, Hope Sound

     

                

  • JTHS-MIAMI Golf Tournament to Benefit Veterans Organization on 9/11

    Aug 10, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host its 32nd annual JTHS-MIAMI Golf Tournament on Monday, Sept. 11 at the PGA National Resort & Spa in Palm Beach Gardens. Partial proceeds will benefit the Renewal Coalition, a Jupiter-based organization that assists wounded veterans and their families.
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  • JTHS-MIAMI Realtors Collect 240 Pounds of Food for Needy Palm Beach Residents

    May 16, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) collected 240 pounds of non-perishable food for the Palm Beach County Food Bank in April as part of the JTHS-MIAMI Leadership Academy’s “Move for Hunger” Food Drive.
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  • JTHS-MIAMI Rock the Market Attracts Top Experts, Panels

    Mar 09, 2017
    Palm Beach County real estate will continue outperforming the national average because of continued population gains, a growing economy and spectacular amenities, South Florida top brokers and real estate analysts said at the Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) Rock the Market conference on Feb. 28 in Jupiter.
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  • JTHS-MIAMI Realtors to Host Rock the Market in Jupiter

    Feb 27, 2017
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association of REALTORS® (JTHS-MIAMI) will host JTHS-MIAMI Rock the Market on Tuesday, Feb. 28 at the Wyndham Grand Jupiter at Harbourside Place. The conference is designed to equip local Realtors with the latest market information, services and trends so they can better serve their clients.
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  • Lynne Rifkin Elected 2017 JTHS President of the MIAMI Association of REALTORS

    Feb 10, 2017
    The MIAMI Association of REALTORS® (MIAMI) has elected Lynne Rifkin, Broker Associate, ABR, MRP, PMN, SRES as the 2017 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2017 JTHS Board of Governors were installed Dec. 2 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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  • JTHS Realtors Collect More than 500 Holiday Toys for Local Children

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) collected more than 500 toys for local families in need this holiday season during its first JTHS Young Professionals Network Toy Drive on December 15.
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  • JTHS Realtors to Host Educational Breakfast with Palm Beach Schools Superintendent

    Jan 09, 2017
    The Jupiter Tequesta Hobe Sound (JTHS) Council of the MIAMI Association of REALTORS® (MIAMI) will host a “Make a Connection” Breakfast with Palm Beach County Schools Superintendent Dr. Robert Avossa as the featured speaker on Wednesday, Jan. 18 at the Eastpointe Country Club in Palm Beach Gardens.
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  • YOUR July Minute with the JTHS President

    Jul 29, 2016
    Announcing Important Upcoming Events
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  • Jupiter Broker Patti Fitzgerald Appointed to Florida Real Estate Commission

    Mar 03, 2016
    The MIAMI Association of REALTORS® is honored to have one of its members, Patti Fitzgerald, named to the Florida Real Estate Commission, which administers and enforces real estate license law. Fitzgerald is a past president of the statewide Florida Realtors association and is currently a real estate broker associate and manager for Illustrated Properties in Hobe Sound.
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  • YOUR February Minute with the JTHS President

    Feb 18, 2016
    We are halfway through February. Time goes by so quickly. Our JTHS Leaders continue to focus on goals to maximize our Member's strengths. Our Professional staff continue to make enhancements to products and service offerings.
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  • Sue Gaieski Elected 2016 JTHS Council President of the MIAMI Association of REALTORS

    Feb 18, 2016
    The MIAMI Association of REALTORS® (MIAMI) has elected Sue Gaieski, e-PRO, SFR as the 2016 President of the Jupiter-Tequesta-Hobe Sound Association of Realtors (JTHS) Council. She and the entire 2016 JTHS Board of Governors were installed Dec. 11 at Frenchman’s Creek Beach & Country Club in Palm Beach Gardens.
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Keep Your Leads Coming Back to Your Website

by | Apr 08, 2014

This post comes to us from the Market Leader blog:

leadscoming_marketleaderI have a very dear friend who recently opened a retail clothing store. As a business newbie, one of her biggest fears is how to build a loyal customer base and keep them coming back to the store. It's a common concern of all business people, considering how much more expensive and time-consuming it is to chase after new business.

Yet one of the most common mistakes business owners make, according to Entrepreneur's Daniel Bortz, is focusing "so much time on attracting new customers that they skimp on the effort it takes to create loyal customers."

While your leads aren't yet customers, to retain them in any capacity requires offering them a reason to keep coming back to your website until you can convert them. Let's take a look at some of the most effective ways of doing this.

The Right Tools

No matter what stage of the process buyers are in you can be certain that what they most want to see are listings. It may seem overly obvious, but the most important tool on your website is an IDX (Internet Data Exchange) system. Without this, leads will quickly move on to another site that offers the opportunity to search for listings.

Your website should also remember who has registered so that when the lead returns to the site, she isn't treated as a new user. Having all of her interests conveniently saved gives her a reason to come back.

What if a user finds a couple of houses he's interested in? Easy-to-use sharing capabilities, via email and social media, offer another convenience that creates loyalty.

Photos, and lots of them, are important to not only break up the monotony of text blocks, but to show as well as tell.

Drive Them Back With Email

One of the best ways of getting leads to pay another visit to your website is with fresh content that you've teased on social media and via email blasts. As long as the content is compelling and you promote it right, they'll return to the site to check it out.

Neighborhood and market updates, fun news about the area, and even information about new listings, if packaged right, can peak a lead's interest.

Don't Smother Your Leads

While there isn't a thing wrong with just reaching out to touch base and see how the search is going, having a valid reason for calling or emailing turns that cold call into a warm one. If you segment your leads according to where they stand in the buying process, driving them to relevant website content is a warm way of contacting them.

For instance, leads in the early stages need more step-by-step information than those closer to actually purchasing. Find experts who can help you provide quality content. For example, ask your favorite home inspector to write a blog post about the home inspection process, then make it known, via social media and email, that you have incredible information from the mind of an expert right there on your site.

Considerations

Although you want leads to return to your website, there is such a thing as going overboard in the enticement arena. Don't push these people away by excessively contacting them. Reach out right after they sign up and then leave them in peace for a while – unless, of course, it's a lead who wants to proceed right away. In that case, you have our permission to hound them to the ends of the earth!