There are several distinct market segments serviced by the International Edition. The two things they all have in common are that they speak English and are from A or B social economic groups.
¨ Highly affluent foreign nationals read The International Edition for its coverage of political, financial, economic, and cultural issues.
¨ International travelers in the region (business or pleasure) that seek the latest global news and local events
¨ Readership Response Survey: Average income USD $75,000; 71% are males, 29% are under 35 years of age, 60% use private banking, 72% are college graduates, 81% travel a minimum of twice annually, 81% own a
computer, 89% own cell phones, 29% own real estate in U.S. and another 50% are looking to purchase property in the U.S., and 29% also read The International Herald Tribune
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Full Page $1,500.00
Half Page $900.00
Quarter Page $600.00
Full Color: +$250.00 Flat Charge (Call for availability)
Frequency & Miami Herald Media Company discounts available
Space Deadline: Three days prior
Color Deadline: 7 days prior & check for availability
Materials Deadlines: Two days prior
*Will provide electronic tear-sheets
Special Editorial Reports Special Advertising Programs
Tuesday: Technology for the Consumer Monday (Bi-weekly): Business
Thursday: Real Estate
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